Field Marketing Manager - German market

Tomorro; München; On-site; EUR 65,000 - 95,000; Full time

Job summary

Tomorro is seeking a Marketing Manager Germany based in Munich to lead local event and content strategy. You will become the face of Tomorro within the German in-house legal community, building webinars, premium events, and a repeatable growth engine.

You will work closely with Sales to turn engagement into pipeline, grow the German audience, and produce assets from events and conversations. This role is highly visible and hands-on.

Qualifications

• < 140 chars: Must have strong B2B SaaS marketing experience in Germany.
• < 140 chars: Proven experience organizing webinars and physical events.
• < 140 chars: Comfortable hosting webinars, moderating discussions, and representing the company publicly.
• < 140 chars: Strong content and communication skills to turn expert conversations into assets.
• < 140 chars: Understand the needs of in-house legal teams.
• < 140 chars: Business-minded to drive pipeline and revenue.
• < 140 chars: Highly organized and autonomous to own projects end-to-end.
• < 140 chars: German native and fluent English.
• < 140 chars: Based in Munich or willing to move.

Responsibilities

• Own our German webinar program: plan, produce and host 8–10 webinars per year.
• Create premium physical experiences: organize 6 high-quality events per year.
• Become the voice for Tomorro in Germany: public representation and ecosystem relations.
• Turn events into pipeline: partner with Sales for follow-ups and campaigns.
• Own event distribution: drive attendance via email, LinkedIn, paid social, partnerships.
• Grow our German audience: expand database of in-house legal professionals.
• Turn conversations into content: repurpose webinars/events into posts, stories, guides.
• Stay close to the market to improve content and strategy.

Skills

B2B SaaS marketing (German market)

Webinar & event hosting

Public speaking & representation

Content creation & storytelling

Pipeline orientation & GTM

German + English fluency

Munich-based / relocation readiness

Job description

Welcome to Tomorro

Tomorro is an AI-powered Contract Lifecycle Management platform that is reinventing how legal, finance, and business teams collaborate on contracts.

With ORO, our AI assistant, we eliminate contractual friction: automation, seamless workflows, faster and more secure negotiations.

The result: teams move up to 4x faster, with greater control and impact.

Following a €40M funding round, we are accelerating rapidly and establishing ourselves as a key player in the European Legaltech space.

In 2025, we launched our European expansion, with Germany as our first market.

Today, Tomorro supports thousands of users and hundreds of companies, from hypergrowth startups to large enterprises such as IDnow, WMF, and Jack Wolfskin.

Our ambition: to become the European leader in CLM by 2030.

Your role

As our Marketing Manager Germany, you will own our local event and content strategy and become the face of Tomorro within the German in-house legal community. This is a highly visible and hands-on role: you’ll build our German webinar program, create premium physical events, develop relevant content for our audience, and work closely with Sales to turn engagement into pipeline. Your goal: make Tomorro a recognized and credible Legal AI brand in Germany while building a repeatable growth engine.

Your missions :

• Own our German webinar program: plan, produce and host 8–10 webinars per year on topics that matter to German in-house legal teams.
• Create premium physical experiences: organize and execute 6 high-quality events per year across key German cities.
• Become a voice for Tomorro in Germany: represent the company publicly, moderate conversations and build relationships within the German legal ecosystem.
• Turn events into pipeline: partner closely with Sales to nurture attendees and prospects through targeted follow-ups, sequences and campaigns.
• Own event distribution: drive attendance through email, LinkedIn, paid social, partnerships and other relevant channels.
• Build our German audience: grow and nurture our database of German in-house legal professionals with relevant, consistent communication.
• Turn conversations into content: repurpose webinars and events into LinkedIn posts, articles, customer stories, guides, paid campaigns and other high-value assets.
• Stay close to the market: understand what matters to German legal teams and use those insights to continuously improve our content and event strategy.

Your impact

After 6 months

• You have delivered around 5 webinars, with strong attendance and engagement.
• You have successfully executed our first 2 premium physical events in Germany.
• You are generating a steady flow of inbound opportunities aligned with our growth projections.
• You have started establishing a recognizable Tomorro presence on LinkedIn and within the German legal ecosystem.
• You have built a strong collaboration with the German Sales team and a clear event-to-pipeline motion.

After 12 months

• You have delivered 10 webinars and 6 physical events across Germany.
• Your initiatives have directly contributed to our ambition of generating 100 inbound opportunities in 2027.
• You have built a scalable and repeatable event engine that can support Tomorro’s continued growth in Germany.
• Tomorro is increasingly recognized as a credible Legal AI leader among German in-house legal teams.
• You have become one of the local faces of Tomorro in Germany, building relationships and credibility within the ecosystem.

Your profile

Must-have

• Strong experience in B2B SaaS marketing in the German market.
• Proven experience organizing and running both webinars and physical events.
• Comfortable being on stage, hosting webinars, moderating discussions and representing a company publicly.
• Strong content and communication skills, with the ability to turn expert conversations into engaging marketing assets.
• Able to quickly understand the challenges and priorities of in-house legal teams.
• Strong business mindset: you think beyond attendance and engagement and understand how marketing contributes to pipeline and revenue.
• Highly organized, structured and detail-oriented, with the autonomy to own projects from idea to execution.
• You enjoy working closely with Sales and see Marketing and Sales as one GTM team.
• Native-level German and fluent English.
• Based in (or moving to) Munich.

Should-have

• Experience with paid acquisition channels, especially LinkedIn.
• Experience with inbound and/or outbound growth strategies.
• Experience in LegalTech, the legal industry or marketing to legal professionals.
• An existing network within the German B2B or legal ecosystem.

Notre process de recrutement

1. Intro call - 30-min video call with Pauline, Lead Talent Recruiter
2. Background interview - 1-hour video call with Thibaut, Country Manager & Co-founder
3. Case study - a 1-hour practical exercise on a real Tomorro scenario, with Thibaut.
4. Final interview - 45-min video call with Antoine, CEO

How we work

• High velocity : we experiment fast, iterate continuously, with autonomous teams and minimal useless process.
• AI builders : everyone uses AI daily to work better and faster. We build, we automate, we challenge our own ways of working.
• High standards & simplicity : we aim for a high quality bar, without unnecessary complexity. Simple, effective, well executed.
• Building together : feedback, mutual support and collective wins. We win (and learn) as a team.
• European ambition : an international team with one clear goal: become the European CLM leader.