Field Marketing Manager - DACH Region / Demand Generation / ABM / Sales Alignment (m/f/d)

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Field Marketing Manager - DACH Region / Demand Generation / ABM / Sales Alignment (m/f/d), Karlsruhe

Location:

Karlsruhe

Job Category:

Hospitality

EU work permit required:

Yes

Job Reference:

9908765

Job Views:

17

Posted:

15.03.2025

Expiry Date:

29.04.2025

Job Description:

What can you expect?

• You develop and deliver quarterly DACH Field Marketing plans that integrate sales and marketing requirements to support regional pipeline and revenue goals.
• You develop a joint marketing strategy and drive plans with OEM and Reseller partners in the region, and execute demand generation marketing programs including third-party hosted events, our company hosted events, webinars, in-person and virtual experiences, integrated campaigns, roadshows, and email marketing.
• You forecast and measure the impact of the marketing plan on sales cycles while analyzing program results, optimizing as needed, and own the planning and execution of vertical-based marketing, including ABM programs that penetrate key accounts in the region.
• You maintain ongoing communications and be the go-to marketing resource for regional sales leaders, sales reps, SDRs, and regional partners, and assist sales leadership in understanding, participating in, and obtaining buy-in for field marketing programs.
• You work closely with our company sales teams to define marketing goals and objectives and develop a strategic marketing plan that aligns with sales pipeline and revenue goals, tailored to the relevant GTM strategy.
• You drive lead acquisition, nurture, and support the development of pipeline opportunities.

What should you bring along?

• You have a minimum of 6 years of field marketing experience for a technology company, direct experience in Logistics or Cloud preferred.
• You have experience marketing to midsize companies up to enterprise companies in the DACH region. “Mittelstand” marketing experience is a bonus.
• You possess knowledge of Eloqua (or an equivalent automation tool—Marketo, Pardot, HubSpot), MS Dynamics (or Salesforce or an equivalent CRM tool) preferred. Experience with Tableau or other visualization software is a plus.
• You are self-motivated, capable of working autonomously and communicating with remote management for extended periods.
• You have strong demand generation experience building multi-touch, integrated campaigns.
• You possess excellent strategic thinking skills with the ability to make data-driven decisions, and are fluent in German and business-level English.

What do we offer?

• 30 days holiday, 24th and 31st December free.
• Bonus model.
• Structured induction.
• Training programs at our company Academy.
• Departmental and corporate events.
• Fitness center at the Headquarters in Karlsruhe.
• Free drinks and fruit.
• And a lot more.

Our job offer Field Marketing Manager - DACH Region / Demand Generation / ABM / Sales Alignment (m/f/d) sounds interesting? We're excited to receive your application via our partner Campusjäger by Workwise.

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Job Requirements:

Performance Marketing, International Marketing