FGX Trade Marketing Manager - Germany (f/m/d)

Luxottica; Kiel; Vor Ort; EUR 50.000 - 90.000; Vollzeit

Zusammenfassung

Ein innovatives Unternehmen sucht einen Trade Marketing Manager, der strategische Lösungen zur Steigerung des Wachstums im Einzelhandel entwickelt. In dieser spannenden Rolle werden Sie Shopper-Insights aktivieren, um den Erfolg in verschiedenen Vertriebskanälen zu fördern. Sie werden eng mit funktionsübergreifenden Teams zusammenarbeiten, um marktgerechte Strategien zu entwickeln und die Markenpräsenz zu optimieren. Diese Position bietet die Möglichkeit, in einem dynamischen Umfeld zu arbeiten, das Vielfalt und Zusammenarbeit fördert. Wenn Sie eine Leidenschaft für Marketing haben und die Zukunft des Einzelhandels mitgestalten möchten, ist dies die perfekte Gelegenheit für Sie.

Qualifikationen

• 5+ Jahre Erfahrung im Trade Marketing oder Category Management.
• Starke analytische Fähigkeiten und Projektmanagementkenntnisse.

Aufgaben

• Entwicklung von insights-driven Shopper-Erlebnissen mit einem Omni-Channel-Fokus.
• Verantwortlich für die Umsetzung globaler Produkt- und Markenstrategien.

Kenntnisse

Trade Marketing

Category Management

Retail Marketing

Analytical Skills

Interpersonal Skills

Project Management

Commercial Acumen

Ausbildung

Bachelor’s degree in Marketing

Bachelor’s degree in Business Administration

Jobbeschreibung

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FGX Trade Marketing Manager - Germany (f/m/d)

Date: Mar 24, 2025

Location: Kiel, DE

Contract: permanent

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products (such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions), iconic brands that consumers love (such as Ray-Ban, Oakley, Persol, Oliver Peoples, Vogue Eyewear and Costa), as well as a network that offers consumers high-quality vision care and best-in-class shopping experiences (such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò and the GrandVision network), and leading e-commerce platforms.

Join our global community of over 190,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry.

Your #FutureInSight with EssilorLuxottica

Are you willing to pioneer new frontiers, foster inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world? Join us in redefining the boundaries of what’s possible.

FGX International Inc., an EssilorLuxottica company, is a leading global designer and marketer of non-prescription reading glasses and sunglasses. Our groundbreaking products help correct, protect and frame the beauty of one of our most precious sensory organs – our eyes.

Today, FGX International is an industry leader in non-prescription reading glasses.

We have built a portfolio of eyewear brands and ecommerce channels including Foster Grant, Gargoyles and Readers.com. We also hold licenses to develop eyewear for legendary brands such as Ironman, Steve Madden, Panama Jack, Disney and Rawlings.

Your role:

We have an exciting opportunity for Trade Marketing Manager to join our FGX team. In this role, you will approach retailer/channel strategically to develop solutions that drive category and share growth from trade perspective. You will be responsible for providing relevant channel insights and key learnings cross-functionally to help inform innovation development and marketing plans.

Main responsibilities:

1. Activate shopper insights (consumer segments, role of channel in category, purchase behavior, etc.) by channel/retailer
2. Envision/create insights-driven shopper experiences (e.g. merchandising, product selection, storytelling) with an omni-channel focus
3. Develop (with cross functional team) and manage best-in-class GTM strategies and plans to ensure program execution and overall sales targets are met
4. Manage assortment/SKU management & rationalization in conjunction with Product Development
5. Thorough understanding of Global Marketing strategy and effectively distill/implement strategies in respective channels/retailers
6. Implement Global product and brand strategies, working with Commercial teams to ensure a consistent approach to how we show up in store
7. Pricing from consumer POV to drive demand and margin enhancement
8. Ability to direct creative teams and design partners to conceptualize ideas visually
9. Marketing thru retailers (e.g. promo strategy, loyalty programs such as ExtraCare and Balance Rewards, digital activation), especially Drug and Mass
10. Synthesize insights/conclusions from POS analysis / business tracking / relevant market research to drive actionable strategies for channel/retailer
11. Develop strategic selling presentations partnering with marketing & commercial teams
12. Position FGX as a strategic partner to key customers through the proposal of future-facing, insights driven category-level initiatives
13. Active participation/involvement in the forecasting process and risk & opps management

Main requirements:

1. Bachelor’s degree in Marketing, Business Administration, or a related field.
2. Minimum of 5+ years of experience in trade marketing, category management, or retail marketing, ideally within FMCG, consumer goods, or a related industry.
3. Experience working with key retailers and understanding of various retail channels in Germany (grocery, mass, pharmacy/drug)
4. Strong commercial acumen with functioning understanding of P&L, Excellent analytical skills, strong business and project management skills
5. Strong interpersonal & communication skills, ability to adapt to fast-paced environments and changing market conditions.

Our Diversity, Equity and Inclusion commitment

We are committed to creating an inclusive environment for all employees. We celebrate diversity and provide equal opportunities to all, regardless of race, gender, ethnicity, religion, disability, sexual orientation, or any other characteristic that makes us unique.