Event Marketing Specialist- DACH (Maternity Cover )

Brooks Sports Inc; Münster; Hybrid; EUR 40.000 - 70.000; Vollzeit

Zusammenfassung

An innovative company is seeking an Event Marketing Specialist to drive engagement through dynamic events across the DACH region. This role involves executing PR launches, managing influencer relationships, and coordinating with internal teams to create memorable experiences. The ideal candidate will possess strong communication skills, a knack for project management, and a passion for sports. With a hybrid work model and a supportive environment, this position offers a unique opportunity to contribute to impactful marketing initiatives while enjoying a vibrant workplace culture. Join a team that values creativity and collaboration in the pursuit of excellence.

Leistungen

25 days of annual leave

Dynamic working environment

Free fruit and coffee/tea

Lunch fun runs

Quarterly Team gatherings

60% Employee discount

Learning & Development fund

Full access to 360Learning

Qualifikationen

• 1+ years of experience in marketing or events, agency or company.
• Excellent verbal and written communication skills in German and English.

Aufgaben

• Execute PR launch events and manage athlete needs.
• Plan and execute up to 25 events per year with key partners.

Kenntnisse

Event Marketing

Communication Skills

Project Management

Budget Management

Creativity

Ausbildung

Bachelor's Degree in Business

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Tools

Microsoft Word

Microsoft PowerPoint

Microsoft Excel

Microsoft Outlook

Jobbeschreibung

Who We Are:

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:

·Runner First - We act in the best interest of the runner

·Word is Bond - We do what we say we’ll do

·Champion Heart - We give our all in everything we do

·There is no “I” in Run - We stay generous with our humanity

·Keep Moving - We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.

Your Job:

The Event Marketing Specialist supports and executes Brooks' Event Marketing and Sports Marketing efforts acrossthe Central Territory (DACH = Germany, Austria, Switzerland). As an Event Marketing Specialist, you will execute PR launch events with media and reviewers, Influencer Get-togethers, Trail and Sports Marketing events, (Half) Marathon sponsorships, Trade shows, disruptive installations, and guerilla activities. You will also act as the first point of contact for our athletes and manage their day-to-day needs, overseeing their race calendar and strategically including them in certain brand activations. You are often the first contact on site for internal teams and external stakeholders.

Your Responsibilities:

• Work cross-functionally with internal Brooks teams including Retail, Social/ Digital, PR & Influencer, Sales/Tech, Creative etc. to coordinate and execute fully integrated events
• Track clear KPI`s based on the type of event. This can include product trial, purchase, customer data acquisition, content & UGC creation, social coverage and reach, EMV by Influencers, podiums by Athletes, coverage and overall satisfaction and brand momentum.

• Collaborate with Event Marketing Manager to forecast and track budget related to events and sports marketing activities.
• Support project plans identifying tasks, deliverables, milestones, resources, and budget to ensure successful brand activations.
• Plan and execute up to 25 events per year, communicating closely with key partners internally and stakeholders externally on design/setup/teardown, program, activations and event coverage
• Manage production and brief process for creative assets for certain events and activations, always aligned to the brand platform
• Act as a point of contact for the local Event agency, including execution of briefs, activation reports and status meetings. Partner with the event agency and your manager on new ideas to proactively seek out opportunities to reach new runners
• Act as the primary point of contact for Brooks athletes and support various requests such as travel invoices and product orders.

Qualifications:

• Bachelor’s degree in business, Marketing, Communications or related field or equivalent combination of education and experience.
• 1+ years of experience in marketing, events, expos – agency or company
• Excellent verbal and written communication skills in German, strong English communication skills. Any other language is a plus.
• Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company.
• Proficient in Microsoft Word, PowerPoint, Excel, and Outlook.
• Flexibility to handle unexpected projects and a demonstrated willingness to help others while maintaining attention to detail.
• Ability to multi-task and work effectively in a fast-paced team environment.
• Validated initiative and organizational skills with an eye for detail.
• Creativity and innovation regarding new marketing initiatives for events.
• Ability to work under pressure and manage multiple projects at a time.
• Understanding of budget management.
• Embraces and lives the Brooks values!

• Travel up to 50% a year

What we offer:

• Hybrid working model, 3 days in the office (Münster, NRW)
• Modern office with rooftop terrace and full working from home equipment
• 25 days of annual leave, increasing with time
• Dynamic and supportive working environment
• Free fruit and coffee/tea
• Lunch fun runs, HIIT workouts or sound meditation
• Free Bib Numbers for the coolest races
• Quarterly Team gatherings, bi-annual company Events
• Learning & Development fund
• Full access to 360Learning

• 60% Employee discount

Brooks Sports, Inc. is an equal opportunity employer and our policy is to maintain employment practices that conform to the intent and letter of the laws regarding equal employment opportunity. Brooks is committed to affording equal employment opportunity to all individuals without regard to race, sex, color, religion, national origin, age, disability, veteran or military status, marital status, sexual preference, genetic information or any other basis prohibited by federal, state, or local laws or regulations. This commitment applies to all phases of the recruitment process including hiring, selection, promotions, transfers, demotions, compensation, benefits, or training. Brooks will endeavor to make reasonable accommodation for qualified individuals with known disabilities, unless doing so would result in an undue business hardship or a direct threat to the health or safety of any individual.