Event Manager

Shine Event Staffing; Berlin; On-site; EUR 52,000 - 65,000; Full time

Job summary

Shine is seeking an Event Manager to plan and deliver a portfolio of digital and in-person events, from webinars to trade fairs, partner events and Shine-hosted experiences. You’ll work across marketing, sales, product and external partners to ensure events are useful, on-brand and measurable.

You’ll own the event journey from concept to delivery, drive attendance, create opportunities for sales follow up, and analyze results to improve future events.

Qualifications

• Experience planning and delivering digital and in-person events in a B2B SaaS or tech environment.
• Strong project management across multiple workstreams and deadlines.
• Understanding of how events contribute to brand building, demand generation and sales.
• Able to collaborate with internal teams and external suppliers from concept through on-site delivery.
• Data-driven approach to define useful measures, interpret results and apply learnings.
• Clear, audience-focused communication with strong attention to detail.
• Fluent German (C1+) and English is a plus.

Responsibilities

• Develop an event strategy and calendar that drive Shine's brand awareness and lead generation goals.
• Plan and deliver digital and offline events, including webinars, conferences, trade fairs, partner events, and customer or community events.
• Build event concepts, audience journeys, agendas, formats and messaging with internal subject matter experts.
• Manage event projects from brief to follow-up: timelines, budgets, venues or platforms, suppliers, speakers, production, logistics and contingency plans.
• Partner with brand, content, performance marketing and sales to create campaigns that attract the right audiences and inspire participation.
• Coordinate event communications and assets such as landing pages, registration flows, invitations, reminders, signage, presentations and post-event content.
• Set up processes for capturing, qualifying, routing and following up on event leads, in collaboration with sales and marketing operations.
• Build strong relationships with venues, agencies, technology providers, media, and partners, negotiating scope and costs where appropriate.
• Track event performance and share clear reporting after each event, covering attendance, engagement, lead quality, pipeline contribution and spend.
• Turn insights from performance data into better formats, campaigns and operational processes.
• Champion a consistent Shine brand experience at every event touchpoint.

Skills

Event planning

Project management

Brand & demand gen

Stakeholder management

Data-driven

Communication

Adaptability

Event platforms/CRM tools

German (C1+) and English

Job description

Shine is the financial copilot for entrepreneurs and small business owners

Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin.

Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

Part of something bigger

Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants.

Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe.

We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal.

Your Hiring Experience Matters

Just as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive.

If this sounds like somewhere you want to grow, we'd love to hear from you.

The Event Manager role at Shine

As an Event Manager, you'll plan and deliver a portfolio of digital and in person events, from webinars and online sessions to trade fairs, partner events and experiences hosted by Shine. Working across marketing, sales, product and external partners, you'll make sure every event is genuinely useful for its audience, true to our brand, and measurable against clear goals.

You’ll own the event journey from start to finish: shaping the concept, coordinating delivery, driving attendance, creating opportunities for sales follow up, and learning from every result to make the next event even better.

What You’ll Do

• Develop an event strategy and calendar that drive Shine's brand awareness and lead generation goals
• Plan and deliver digital and offline events, including webinars, virtual sessions, conferences, trade fairs, partner events, and customer or community events
• Build event concepts, audience journeys, agendas, formats and messaging together with internal subject matter experts
• Manage event projects from brief to follow up, including timelines, budgets, venues or platforms, suppliers, speakers, production, logistics and contingency plans
• Partner with brand, content, performance marketing and sales teams to create campaigns that attract the right audiences and inspire participation
• Coordinate event communications and assets such as landing pages, registration flows, invitations, reminders, signage, presentations and content after the event
• Set up processes for capturing, qualifying, routing and following up on event leads, working closely with sales and marketing operations
• Build strong relationships with venues, agencies, technology providers, media, and event or ecosystem partners, negotiating scope and costs where appropriate
• Track event performance and share clear reporting after each event, covering attendance, engagement, audience feedback, lead quality, pipeline contribution and spend
• Turn insights from performance data and attendee feedback into better formats, campaigns and operational processes
• Champion a consistent, high quality Shine brand experience at every event touchpoint

What You’ll Bring

• Experience planning and delivering digital and in person events, ideally in B2B, SaaS, technology or a similarly fast moving environment
• Strong project management skills, with the ability to juggle multiple workstreams, deadlines and stakeholders at once
• A solid understanding of how events contribute to brand building, demand generation and sales conversations
• Confidence working with teams across the business and with external suppliers, from early concept through to on site or live delivery
• A data informed approach: you know how to define useful measures, interpret results and turn learnings into practical improvements
• Clear, audience focused communication and a strong eye for detail
• A proactive, adaptable mindset and the ability to stay calm when plans change
• Familiarity with event platforms, registration tools, CRM systems and marketing automation tools, or the ability to pick up new tools quickly
• Professional fluency in German(C1 and above) and English is a plus

What Success Looks Like

Success is measured against the objectives agreed for each event and its audience, which may include:

• Audience reach and fit: reaching the intended audience and attracting a strong share of relevant attendees
• Participation and experience: registrations, attendance rate, engagement, attendee feedback and an on brand experience
• Brand impact: brand reach and awareness signals, alongside qualitative feedback where direct attribution isn't possible
• Lead generation and follow up: leads captured, lead quality, and complete, timely sales follow up
• Commercial contribution: qualified opportunities and pipeline contribution where attribution is appropriate
• Operational delivery: budget adherence, cost per attendee or qualified lead, and delivery against agreed timelines
• Continuous improvement: actionable learnings from results and feedback that shape even stronger future events

Equal Opportunity Employer

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, colour, racial or ethnic origin, religion, disability, etc. as per applicable law.

Our recruitment process

1. A 30' first call with Recruiting Partner to get to know you better and share more about Shine.

2. A 45' interview with Hiring Manager to discuss your past experiences and the role we are offering.

3. A 45' business case presentation to highlight your skills and give you a hands‑on feel for the role.

4. A 30' Personality Assessment feedback session