Employer Branding & Talent Attraction Partner (d/f/m)

Shine; Berlin; On-site; EUR 49,000 - 76,000; Full time

Job summary

Shine, the financial copilot for entrepreneurs, seeks an Employer Branding & Talent Attraction Partner. You will shape Shine’s employer image, lead recruitment marketing and internal communications, and manage career pages to tell an authentic, on-brand story as we scale.

You’ll collaborate with Talent Acquisition, IT, Brand and leadership to craft culture-centric narratives, land changes clearly and create engaging content that resonates with diverse audiences.

Qualifications

• Proven experience in Employer Branding, Recruitment Marketing or Internal/Corporate Communications, including leading complex change initiatives
• Hands-on experience managing a CMS, planning editorial calendars and running engagement programmes
• A track record of planning communications for project roll-outs and change processes
• Confidence with content creation and multimedia tools, and with generative AI (prompt engineering, workflow design, ethical use)
• Strong storytelling, copywriting and design sense, adapted to different audiences
• A proactive, structured, hands-on way of working with stakeholders
• Fluent English; proficiency in another European language is an advantage

Responsibilities

• Plan and run campaigns across social media, career platforms and other touchpoints, then keep testing and improving them so the right people find their way to us.
• Own the structure, content and editorial planning for Notion, our career pages and the linkedin company hub, keep making them easier and more enjoyable to use.
• Bring our culture principles to life through internal campaigns, events and community moments that make people feel connected and proud to be here.
• Embed DEI into our employer brand, campaigns and internal communications, so our content, imagery and language are inclusive and reflect the diverse people we want to attract and the community we’re building.
• Create clear, structured communication for People initiatives, system roll-outs and change projects, so everyone understands what’s happening and why.
• Create written, visual and multimedia content for internal news and external candidate channels, including social media, with a distinctive tone of voice.
• Build AI workflows for the team, develop brand models and prompt libraries, set guidelines for responsible AI use, and pilot new tools that save time and spark ideas.
• Work with People teams, IT, Brand, external partners and leadership to uncover success stories, advise on internal communication, and support announcements.
• Help define KPIs for internal reach and campaign performance, and use the data to sharpen our approach.

Skills

Employer Branding

Recruitment Marketing

Internal Communications

CMS management

Editorial calendars

Generative AI

Tools

Notion

Job description

Shine is the financial copilot for entrepreneurs and small business owners.

Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

Part of something bigger

Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants. Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe.

We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal.

Your hiring experience matters

Just as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive. If this sounds like somewhere you want to grow, we'd love to hear from you.

The People & Culture Team at Shine

We make Shine a place where people thrive. From talent acquisition and people partnering to workplace and wellbeing, our mission is to create an environment where everyone can do their best work and feel a sense of belonging – in Paris, Berlin, Copenhagen, Amsterdam and beyond.

Your Role as a Employer Branding & Talent Attraction Partner

This is a high-visibility position within the People function reporting to the Director Talent Acquisition. You will own how Shine shows up as an employer, both to the talent we want to attract and to the people already here: employer positioning, recruitment marketing, People communications and career pages, and the cultural moments that bring our community together. You work closely with Talent Acquisition, People Business Partner, IT, Brand and business leaders to tell our story credibly, land change clearly and build a culture people are proud of as we scale, while keeping content simple, on-brand and measurable. Employer branding and communications is your focus, not recruiting.

• Plan and run campaigns across social media, career platforms and other touchpoints, then keep testing and improving them so the right people find their way to us.
• Own the structure, content and editorial planning for Notion, our career pages and the linkedin company hub, keep making them easier and more enjoyable to use.
• Bring our culture principles to life through internal campaigns, events and community moments that make people feel connected and proud to be here.
• Embed DEI into our employer brand, campaigns and internal communications, so our content, imagery and language are inclusive and reflect the diverse people we want to attract and the community we’re building.
• Create clear, structured communication for People initiatives, system roll-outs and change projects, so everyone understands what’s happening and why.
• Create written, visual and multimedia content for internal news and external candidate channels, including social media, with a distinctive tone of voice.
• Build AI workflows for the team, develop brand models and prompt libraries, set guidelines for responsible AI use, and pilot new tools that save time and spark ideas.
• Work with People teams, IT, Brand, external partners and leadership to uncover success stories, advise on internal communication, and support announcements.
• Help define KPIs for internal reach and campaign performance, and use the data to sharpen our approach.

Location

This role can be based in Porto, Madrid or Berlin.

We operate an in the office model for Talent Acquisition (5 days per week).

About you

• Proven experience in Employer Branding, Recruitment Marketing or Internal/Corporate Communications, including leading complex change initiatives
• Hands-on experience managing a CMS, planning editorial calendars and running engagement programmes
• A track record of planning communications for project roll-outs and change processes
• Confidence with content creation and multimedia tools, and with generative AI (prompt engineering, workflow design, ethical use)
• Strong storytelling, copywriting and design sense, adapted to different audiences
• A proactive, structured, hands-on way of working with stakeholders
• Fluent English; proficiency in another European language is an advantage

Equal Opportunity Employer

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law.

Our recruitment process

A 45' first call with a Isabella (Director TA) to get to know you better and share more about Shine.

A 45' interview with TA Partner to discuss your past experiences and the role we are offering.

A 60' business case presentation to highlight your skills and give you a hands-on feel for the role.

A 30' team introduction, followed by a soft skills interview to see how we can best support your growth at Shine.