Senior Product Marketing Manager - German market

Shine; Berlin; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Shine, the fintech behind invoicing and accounting for entrepreneurs, is hiring a Senior Product Marketing Manager to own how Shine's Invoicing & Accounting products reach and grow in the German market. This role sits in the Global Accounting Tribe and balances brand continuity with a new product narrative during a market transition.

You will lead market insights, plan GTM launches, enable sales, and collaborate across Product, Marketing, and Sales to drive adoption, retention and revenue growth

Qualifications

• 6-8 years of experience in Product Marketing, fintech, accounting software, or B2SMB SaaS preferred.
• Strong capability in market research, competitive analysis, and translating insights into positioning.
• Experience running end-to-end launches: messaging, channels, campaigns, enablement, and cross-functional alignment.

Responsibilities

• Market & competitive intelligence to size the German market and define pricing benchmarks.
• Customer understanding and segmentation using feedback, interviews, and data.
• Quantify opportunities and inform roadmap with market-specific insights.
• Localise global positioning and messaging for the German market and define value propositions by segment.
• Own website presence, activation flows, onboarding, and in-app messaging to drive adoption and retention.
• Enable Sales and CS with messaging guides, battlecards, and launch briefings.

Skills

Product Marketing

Market Research

Go-to-Market

Pricing Strategy

AI in Product

English-German Fluency

Job description

Shine is the financial copilot for entrepreneurs and small business owners.

Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

Part of something bigger

Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants.

Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe.

We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal and Belgium.

Your Hiring Experience Matters

Just as we respect our customers' time, we respect yours. Your experience with Shine & Cegid should feel simple, transparent and genuinely supportive.

If this sounds like somewhere you want to grow, we'd love to hear from you.

The Product Marketing Team Structure at Shine

The Senior Product Marketing Manager role sits inside the Global Accounting Tribe (Product) and operate as the product-side counterpart to the German Business Unit Lead (Revenue) — jointly driving market-level revenue outcomes by translating global positioning and product strategy into locally relevant GTM activity, competitive intelligence, and lifecycle outcomes.

Your role as a Product Marketing Manager at Shine

We're looking for a (Senior) Product Marketing Manager to own how Shine's Invoicing & Accounting products reaches, lands with, and grows its customer base in the German market.

Most PMM roles ask you to position one product in one market. This role asks you to do something harder: hold two products in productive tension, protect an established brand while validating a new one, and author the transition story that brings customers from the old world to the new — without losing them along the way.

If you've done this kind of work before — navigating a portfolio, managing a migration narrative, winning in a competitive market mid-transition — we want to talk to you.

Your Responsibilities Will Include

• Market & competitive intelligence: Size the market, track trends, and continuously monitor the German competitive landscape and global challengers as early-signal proxies. Keep positioning differentiators and pricing benchmarks up to date and turn insights into clear, actionable recommendations.
• Customer understanding & segmentation: Own the ongoing research rhythm in Germany – from in-app feedback and surveys to user interviews, behavioural data, and CS/Sales debriefs. Use these insights to identify underserved segments and unaddressed use cases.
• Whitespace & opportunities: Quantify new opportunities in a local and global context, surface the most relevant signals for roadmap prioritisation, and partner with PMs on discovery work where market specifics shape what gets built.
• Positioning, offer & go-to-market: Localise global positioning, messaging, and product narrative for the German market. Define segment-specific proof points and competitive angles, shape plan differentiation, value per tier, and upsell triggers, and lead in-market GTM execution for launches, campaigns, and messaging rollouts with hands‑on ownership.
• Product presence & lifecycle: Own the product journey from first impression to ongoing engagement: website presence, activation flows, in-app messaging, and onboarding. Drive adoption, retention, and feature awareness tied to usage milestones and be accountable for market-level outcomes.
• Sales & CS enablement: Equip local Sales and CS with sharp, practical enablement: messaging guides, competitive battlecards, objection‑handling frameworks, and focused launch briefings that lead to better customer conversations.

Job located in Berlin with possibility of two remote working days per week

About You

• You have 6-8 years of experience in Product Marketing. Bonus points for experience in fintech, accounting software, or B2SMB SaaS
• You’re strong on market and customer insight: you can size a market, track competitors, run interviews or surveys, read dashboards – and turn all of that into sharp positioning and segment‑specific value propositions.
• You know how to run launches end to end: messaging, channels, campaigns, internal enablement – and you keep Product, Sales, Marketing and Support aligned along the way.
• You’re commercially minded and comfortable working with pricing and packaging, including value‑based pricing, willingness‑to‑pay, and tiered plans.
• You don’t just understand AI – you build with it. You have hands‑on experience creating agents, automating workflows, and using AI to do work that would normally need more people.
• You communicate fluently in English and German (C.1 / C.2 level)

Our recruitment process

1. 45' call with Saskia (Talent Aquistion)
2. 60' interview with Anna-Carina (Hiring Manager)
3. A 1h business case presentation to highlight your skills and give you a hands-on feel for the role
4. A soft skills interview based on personality assessments to see how we can best support your growth at Shine & team introduction

Equal Opportunity Employer

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law.