EU Field Marketing Senior Manager

WuXi Biologics; Wuppertal; On-site; EUR 70,000 - 90,000; Full time

Job summary

WuXi Biologics is seeking an experienced EU Field Marketing leader located in Wuppertal, Germany. This role focuses on driving demand generation, managing account engagement, and optimizing regional marketing activities across Europe. Candidates should have 5–7+ years in strategy consulting and hands-on experience with Salesforce CRM. The position offers a dynamic work environment where you will collaborate with global teams to succeed in local execution of marketing strategies and support pipeline growth.

Qualifications

• 5–7+ years in strategy consulting, market intelligence, or GTM strategy.
• Global experience or interest in working with international teams.
• Hands-on experience with Salesforce CRM and lead management.

Responsibilities

• Drive regional demand generation and account engagement.
• Plan and execute regional field marketing programs.
• Track and optimize marketing performance and ROI.

Skills

Strategy consulting

Market intelligence

Salesforce CRM

Lead lifecycle management

Strong stakeholder management

Data analysis

Communication skills

Education

Bachelors in marketing, Business, or Biopharma

MBA or consulting experience

Tools

Salesforce CRM

Job description

WuXi Biologics is seeking an experienced EU Field Marketing leader to drive regional demand generation, account engagement, and pipeline acceleration across Europe. This role is a frontline commercial partner to EU BD and BU leaders – responsible for translating global strategy into local execution and ensuring marketing activities directly support qualified pipeline growth and deal conversion. In this role you will own and continuously improve EU lead management in Salesforce (SFDC), ensuring fast follow-up, clean data, and clear attribution from marketing touchpoints to pipeline outcomes.

Your Responsibilities

• Partner with EU BD to Drive Qualified Growth:
• Act as the primary marketing partner for EU BD leadership and account teams.
• Co‑own regional demand generation plans, aligned with BD priorities and revenue targets.
• Support MQL → SQL → Opportunity conversion through targeted campaigns and event programs.
• Lead regular lead & pipeline reviews with EU BD, focusing on lead quality, SLA compliance, conversion drivers, and SFDC accuracy.
• Field Execution & ABM Programs:
• Plan and execute EU regional field marketing programs, including ABM-driven 1:1 and 1:few client engagements.
• Design and run ABM & LBM hybrid programs for priority EU accounts and segments.
• Ensure strong pre‑event targeting, on‑site engagement, and post‑event follow‑up with BD.
• Translate global GTM strategy, messaging, and platform launches into EU‑relevant execution plans.
• Localize content, value propositions, and narratives for EU customer needs and regulations.
• Support launch and adoption of new technical platforms (e.g. TrueSite, WuXi UI).
• Performance Tracking & ROI Discipline:
• Track and report on:
• Event ROI
• Lead quality and conversion
• Pipeline influenced by marketing
• Work with Global Marketing Ops to ensure accurate data in SFDC, campaign member management, and marketing automation integration for reliable reporting.
• Continuously optimize programs based on performance and BD feedback.
• Serve as EU lead management owner in SFDC for marketing‑sourced and marketing‑influenced leads.
• Establish and enforce lead routing & follow‑up SLA (assignment rules, response time targets, disposition reasons).
• Provide weekly/bi‑weekly performance readouts and recommend actions based on data and BD feedback.
• Cross‑Functional Collaboration:
• Coordinate with Global Marketing (strategy, content, digital, analytics), BU marketing leads, and Operations & technical teams (for workshops, client visits, site tours).
• Serve as the EU voice in global marketing planning and prioritization discussions.

Your Profile

The ideal candidate for this position are required to have the following:

Education

• Bachelors in marketing, Business, Biopharma; MBA or consulting experience preferred.

Knowledge / Experience

• 5–7+ years in strategy consulting, market intelligence, competitive analysis, or GTM strategy (biotech or B2B preferred).
• Global experience or interest in working with international teams.
• Hands‑on experience with Salesforce CRM (Lead/Contact/Account/Opportunity, Campaigns/Campaign Members, reports & dashboards).
• Strong knowledge of lead lifecycle management (routing, SLA, scoring, recycling) and B2B demand waterfall.
• Comfortable working with data, KPIs, and ROI metrics.
• Strong stakeholder management and communication skills.
• Able to operate independently in a matrixed, global organization.