[ES Sales] Product Marketing Manager (w/m/d)

LG Electronics Deutschland GmbH; Eschborn; Vor Ort; EUR 45.000 - 65.000; Vollzeit

Zusammenfassung

A leading electronics company in Eschborn seeks a Marketing Specialist to develop strategies for current and future products, manage PR activities, and oversee social media channels. The ideal candidate will have at least 3 years of experience in marketing, preferably for technical products. This position offers flexible working hours and various employee benefits including discounts, fitness programs, and personal development opportunities.

Leistungen

Modern and international working environment

Intensive induction and personal development opportunities

Flexible working hours

Company fitness

Monthly meal allowances

Employee discounts for LG products

Corporate benefits platforms

Employee parking

Qualifikationen

• Minimum 3 years of relevant working experience in marketing.
• Affinity for marketing technical products and dealing with professional users.
• Fluent in German and English; other European languages are valued.

Aufgaben

• Develop marketing concepts and plans for products implementation.
• Manage social media channels and create or adapt content.
• Plan and implement all PR activities.

Kenntnisse

Marketing concepts development

Social media management

Content creation

Customer-oriented thinking

Excellent communication skills

Ausbildung

Degree in business administration with a focus on marketing

Tools

MS Office

Photoshop

InDesign

Jobbeschreibung

Since the company was founded in 1958, our goal has been to enhance the lives and lifestyles of our customers through intelligent product features, intuitive functionality and exceptional performance. Today, millions of households around the world enjoy our products, whether TVs, audio, PC products or home appliances.

We are breaking new ground, bringing forth innovations and already today enable the technology of the future. Stay one step ahead and embrace our motto: "Life's Good!"

Job Description

• Develop marketing concepts and plans for current and future products and their operational implementation in marketing measures
• Design, adaptation, and production of marketing materials (e.g., catalogs, price lists, flyers, brochures, presentations) in collaboration with EU Marketing, sales managers, and external agencies
• Plan and implement all PR activities in cooperation with our PR agency
• Manage social media channels, regular content creation or adaptation of pre-made content
• Maintain the Air Solution section on the LG websites and the LG partner portal
• Plan and implement trade fairs, customer events, and online events
• Budget planning, management, and control, including reviewing and booking marketing invoices
• Regularly record marketing key figures and reporting
• Communicate with various internal departments in Germany, the EU, and Korea

Requirements

• Successfully completed degree in business administration with a focus on marketing/communication or a related field. Career changers with proven practical experience in marketing are also welcome to apply.
• Minimum 3 years’ relevant working experience
• Affinity for marketing technical products (air conditioning systems, heat pumps) and dealing with professional users (B2B marketing)
• Good knowledge of common MS Office applications as well as knowledge of Photoshop and InDesign
• Good knowledge of common social media channels and website maintenance
• Structured and independent way of working with a high sense of responsibility
• Customer-oriented thinking
• Excellent communication skills
• Fluent in German and English (knowledge of other European languages is valued)

Benefits

• Modern and international working environment
• Intensive induction as well as opportunities and support for personal development
• Flexible working hours
• Company fitness (EGYM Wellpass)
• Monthly meal/food allowances (Pluxee)
• Employee discounts for LG products
• Corporate benefits and other platforms for employee offers
• Employee parking