EMEA Product Development Director

Waters Corporation; Eschborn; Vor Ort; EUR 75.000 - 100.000; Vollzeit

Zusammenfassung

A leading scientific services company is seeking an experienced marketing leader to drive growth strategies in EMEA. The role involves developing regional marketing initiatives, managing a team, and executing integrated marketing plans to enhance customer engagement. The ideal candidate has over 10 years of marketing experience, preferably within a related industry. This position promotes inclusivity and diversity within the workplace.

Qualifikationen

• 10+ years in marketing and business development, preferably in a related industry.
• Proven leadership experience in developing marketing strategies.
• Ability to build relationships with stakeholders and teams.

Aufgaben

• Lead the development of marketing strategies to meet revenue goals.
• Execute integrated marketing plans across EMEA.
• Train and nurture team members in achieving their objectives.

Kenntnisse

Market development

Digital marketing

Team leadership

Communication

Ausbildung

Bachelor’s degree in science, engineering, or marketing

Jobbeschreibung

Responsibilities

Key Role Objectives

• Growth Strategy: Work closely with business segments to align regional growth strategy with the global strategy. Collaborate with Business Segment Leads, SMI leads, Regional GMs, and the commercial organization to build a regional growth strategy that meets AOP targets.
• Marketing Initiatives: Translate regional growth strategies into marketing initiatives that drive go-to-market plans, fuel demand generation, accelerate growth, and expand into new territories. Develop measurable integrated marketing campaigns using the full marketing mix to maximize customer engagement.
• New Product Introductions: Develop a regional NPI model with stakeholders, identifying key milestones. Build a cross-functional team to execute strategies, deliver a two-year AOP, and ensure market acceptance and value proposition alignment.
• Business Intelligence: Support market or regional expansion with assessments, gather product intelligence, competitive insights, win/loss analysis, customer segmentation, and market trends. Provide analysis and recommendations for leadership and reporting, contributing to weekly and quarterly reviews.
• Demand Generation: Build a demand engine that contributes double-digit growth, emphasizing digital channels. Collaborate with regional and global teams to leverage resources and optimize impact.
• Marketing Leadership: Lead and develop a high-performing team, fostering accountability, creativity, and collaboration to maximize marketing ROI.

Qualifications

• Lead the development and implementation of marketing strategies to achieve product revenue goals in EMEA.
• Design strategies targeting retention, expansion, and displacement of technologies.
• Lead the Market Development team in executing integrated marketing plans.
• Maintain monthly market overviews covering market conditions, competition, and trends.
• Oversee marketing KPIs such as MQLs, conversion rates, and funnel creation.
• Execute demand generation activities across segments to enhance engagement and conversions.
• Create regional content, including digital events and content, to generate leads.
• Build relationships with Key Opinion Leaders and coordinate with corporate communications.
• Implement sales strategies, drive initiatives, and enable sales teams.
• Collaborate with leadership to develop the annual operating plan.
• Establish as a subject matter expert within EMEA, influencing cross-team efforts.
• Lead and develop a team of market development managers.
• Enhance the team's skills in campaigns, customer journeys, and regional branding.
• Train and nurture team members to achieve their objectives.

Additional Requirements:

• Bachelor’s degree in science, engineering, or marketing.
• 10+ years in marketing and business development, preferably with Waters or similar industry experience.
• Proven ability to develop and execute business plans.
• People leadership experience preferred.
• Ability to develop talent and future leaders.
• Excellent communication, collaboration, and problem-solving skills.
• Maintain professional relationships aligned with Waters' values.
• Proactive in establishing team relationships across departments.
• Self-motivated and adaptable to changing demands.
• Willingness to travel approximately 30% regionally and internationally.

Diversity and inclusion are core values at Waters. We actively promote inclusive practices to enhance our organization, products, and community. Waters is an equal opportunity employer.