Email Marketing Campaign Specialist

Railbookers Group; Deutschland; Remote; EUR 42.000 - 64.000; Vollzeit

Benefits dieser Stelle

Work from Home

Generous PTO Package

Bonus and Incentive Plans

Medical, Dental, and Vision Insurance

Zusammenfassung

Railbookers Group is seeking an Email Marketing Campaign Specialist to drive email strategy and campaigns. You will work closely with our email and global marketing teams to develop strategic drip campaigns and execute emails that convert.

You will collaborate with analytics to identify opportunities and improve conversion, coordinating with multiple teams from concept to execution to ensure messaging aligns across platforms.

Qualifikationen

• Experience in email marketing strategy and campaigns.
• Strong project management and organizational skills.
• Understanding of marketing and sales processes.

Aufgaben

• Lead strategic drip/nurture campaigns and execute emails.
• Collaborate with analytics to optimize campaigns for conversion.
• Coordinate with global marketing teams and designers for messaging across digital channels.
• Manage campaigns from concept to execution and ensure timely delivery.
• Plan and execute web-based marketing initiatives to grow market share.
• Assist with additional duties as needed.

Kenntnisse

Email marketing

Campaign management

Marketing automation

Lead management

CRM experience

Analytics

Tools

Marketo

Jobbeschreibung

About Railbookers

At Railbookers, we believe that the journey is just as fulfilling as the destination. Life onboard is full of opportunities, new experiences, and rewarding relationships.

We're a team of diverse, talented people from around the world. As we continue to expand internationally, we strive to ensure that our culture remains alive and well -that we remain aligned and engaged. Global movements don't spring from one individual. It takes an entire team to make an impact and do something BIG. At Railbookers, we encourage every employee to identify areas of opportunity within the organization.

Every single person at Railbookers has a passion for travel, which explains why we're so avid about encouraging our customers to get out and discover the world for themselves. Most importantly, we embolden you to be yourself and enjoy the work you do on a daily basis. We like having a great time at work, not just outside of it.

Job Overview

Railbookers Group is looking for an Email Marketing Campaign Specialist who is passionate about all things email marketing, strategy, and conversion. The Email Marketing Campaign Specialist will work closely with our email and global marketing teams to lead strategic drip/nurture campaigns and execute emails.

Responsibilities And Duties

• Work directly with Railbookers Group brands and the global marketing team to turn email marketing into a key revenue driver by using strategic content and drip campaigns to get potential customers to purchase.
• Work with Analytics department to identify additional opportunities using analysis and reports to create campaigns with a goal to increase conversion.
• Work with multiple teams from concept to execution of campaign. Lead brainstorming meetings to identify opportunities, messaging, and goals for each campaign.
• Manage projects to deliver the desired results in a timely manner.
• Work with Digital Designer and Webmaster to ensure that desired messaging is executed throughout all digital platforms.
• Work with the VP of Marketing and Marketing team to plan and execute our web-based marketing strategy to grow our market position.
• Other duties/responsibilities as needed.

Qualifications

• Quick learner with strong attention to detail required.
• Strong project management and organizational skills
• Deep understanding of marketing and sales processes
• Knowledge in marketing automation processes including lead management, campaign management and online marketing.
• Understanding of the customer path to purchase
• Metrics-driven
• Marketing experience at Railbookers Group or similar
• Experience with email marketing using a CRM.
• Experience with Marketo is a plus.

What we Offer

• Work from Home
• Generous PTO Package
• Bonus and Incentive Plans
• Medical, Dental, and Vision Insurance including Optional HSA
• Employer sponsored Life and AD&D Insurance
• Voluntary Life and AD&D Insurance
• Voluntary Short-term/Long Term disability Plan
• EAP - Employee Assistance Program
• 401 (k) with Employer-Match
• Work Away from Primary Location
• Familiarization Trips (Get paid to experience our vacations!)
• Employee and Family/Friend Travel Discounts
• Corporate Discounts through Working Advantage
• Employee Referral Bonus Program
• Cross-Departmental and Advanced Training Opportunities
• Anniversary, Birthday, and Recognition Perks
• Years of Service Awards
• Annual Reimbursements for Home Office (office expenses, phone, internet)

Remote - Work from home Location Requirement:

While this position is remote, candidates must be permanently located and authorized to work in one of the following states:**Alabama, Arizona, Arkansas, California, Colorado, Connecticut, Florida, Georgia, Hawaii, Idaho, Illinois, Kentucky, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin.**We are unable to consider applicants who reside outside of these locations.