[EHQ] EU Digital Strategist (m/f/d)

LG Electronics Deutschland GmbH; Eschborn; Vor Ort; EUR 50.000 - 90.000; Vollzeit

Zusammenfassung

An established industry player is seeking a dynamic EU Digital Strategist to lead innovative initiatives across the Europe region. This role involves championing communications with marketing stakeholders, supporting the development of KPIs for performance marketing, and managing project timelines for the enhancement of a Customer Data Platform. The ideal candidate will have a strong background in marketing, e-commerce, and project management, with a proactive mindset and excellent communication skills. Join a forward-thinking company that values innovation and teamwork, and make a significant impact in the exciting world of Direct-to-Consumer marketing!

Qualifikationen

• 5+ years of experience in marketing or related fields.
• Strong knowledge of omnichannel media and e-commerce.

Aufgaben

• Champion communication with marketing stakeholders and provide clear guidelines.
• Support KPI building for low-funnel performance marketing initiatives.
• Manage project timelines and personnel workloads for development.

Kenntnisse

Omnichannel integrated media

E-commerce

Project management

Communication skills

Analytical skills

Proactive mindset

Ausbildung

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Tools

Customer Data Platform (CDP)

Martech tools

Jobbeschreibung

LG's mission is to be #1 by creating a better life for our customers. At LG we make products and services that make lives better, easier, and happier through increased functionality and fun. Put simply, we offer the latest innovations to make “Life’s Good”! As a global leader, we strive for greatness not only in the products we make but in our people. That is why we are currently seeking the newest innovator to join our dynamic team as EU Digital Strategist.

Come join our team in the exciting world of D2C (Direct-to-Consumer), implementing and managing key initiatives across the Europe region and championing communications with our global HQ.

Responsibilities:

• Champion communication with marketing stakeholders within the subsidiaries
  • Provide clear guidelines, ensuring effective information dissemination to stakeholders.
• Support building KPI & goals for low-funnel performance marketing for the ads team
  • Provide strategic direction, KPI and goals for low-funnel performance marketing to both digital marketing team members and agencies, driving exceptional results and achieving business objectives.
  • Manage both tactical and strategic communications with HQ, collaborate with senior leadership, reporting plan and results regularly.
  • Budgeting: collaborate with senior leadership and HQ to build accurate forecasts, spend plans, establish KPIs for marketing initiatives based on historical data and predictive analytics.
• Project management: enhancement of EU CDP (Customer Data Platform)
  • Ensure timely onboarding of the various Martech requirements to allow for development.
  • Manage personnel workloads to fit development plans.
  • Conduct 3rd party Martech (data, AI, etc.) vendor review.

Minimum Requirements:

• Minimum bachelor degree in Marketing, Business Administration or related field.
• Minimum 5 years of experience in related working area.
• Solid experience and knowledge of omnichannel integrated media, e-commerce and project management, preferably in large and complex organizations.
• Strong ability to assimilate highly technical aspects of marketing/e-commerce and produce easy to adopt solutions.
• Ability to communicate clearly with all levels of personnel in an appropriate and professional manner.
• High level of organization and management of several tasks simultaneously.
• Proactive mindset with strong focus on execution and resolution of complex challenges.
• Fluent in English (Korean will be an added value).