[EHQ] EU Digital Strategist (m / f / d)

LG electronics; Eschborn; Vor Ort; EUR 65.000 - 85.000; Vollzeit

Zusammenfassung

A global leader in technology, LG is looking for an EU Digital Strategist to drive D2C initiatives in the DX Marketing Department. This role involves coordinating marketing communication, managing performance marketing strategies, and enhancing the EU Customer Data Platform. The ideal candidate will bring extensive experience in e-commerce and project management, along with strong analytical and communication skills.

Qualifikationen

• Bachelor's degree in a relevant field required.
• Minimum of 5 years of experience in digital marketing.
• Fluency in English; Korean skills are advantageous.

Aufgaben

• Coordinate communication with marketing stakeholders and subsidiaries.
• Manage tactical communications with HQ and leadership.
• Oversee project management for the EU Customer Data Platform.

Kenntnisse

Omnichannel media

E-commerce

Project management

Communication

Problem-solving

Data analytics

Ausbildung

Bachelor's degree in Marketing, Business Administration, or related field

Jobbeschreibung

LG's Mission and Opportunity

LG's mission is to be #1 by creating a better life for our customers. We make products and services that enhance lives through increased functionality and fun, embodying our slogan "Life’s Good". As a global leader, we seek excellence not only in our products but also in our people. We are currently seeking an EU Digital Strategist to join our dynamic team, focusing on D2C initiatives across Europe and coordinating with our global HQ.

Position Details

Position: EU Digital Strategist (m/f/d)
Department: DX Marketing Department
Location: Eschborn, EHQ

Responsibilities

• Coordinate communication with marketing stakeholders within subsidiaries, providing clear guidelines and effective information dissemination.
• Support the development of KPI and goals for low-funnel performance marketing, providing strategic direction to digital marketing teams and agencies.
• Manage tactical and strategic communications with HQ, collaborating with senior leadership and reporting on plans and results.
• Contribute to budgeting by collaborating with leadership and HQ to develop forecasts, spend plans, and KPIs based on data analytics.
• Oversee project management for the enhancement of the EU Customer Data Platform (CDP), ensuring timely onboarding of Martech requirements and managing personnel workloads.
• Conduct reviews of third-party Martech vendors (data, AI, etc.).

Minimum Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• At least 5 years of relevant experience.
• Solid knowledge of omnichannel media, e-commerce, and project management, preferably in large organizations.
• Ability to understand complex marketing and e-commerce technical aspects and develop user-friendly solutions.
• Excellent communication skills across all organizational levels.
• Highly organized with the ability to manage multiple tasks simultaneously.
• Proactive with a strong focus on execution and problem-solving.
• Fluent in English; Korean language skills are an advantage.