Integrated Marketing Specialist

Emerson; Langenfeld (Rheinland); Vor Ort; EUR 45.000 - 70.000; Vollzeit

Zusammenfassung

An established industry player is seeking a dynamic marketing communications professional to join their European team. This role involves developing and implementing innovative marketing programs that resonate across various industries, enhancing brand recognition and generating demand for cutting-edge technologies. You will collaborate with global teams to create compelling content and manage marketing campaigns, ensuring alignment with strategic goals. If you're passionate about making a meaningful impact and thrive in a collaborative environment, this opportunity is perfect for you.

Qualifikationen

• 3+ years of marketing communications experience in industrial or technology sectors.
• Strong English writing skills and knowledge of digital marketing tactics.

Aufgaben

• Develop and implement marketing programs aligned with business strategy.
• Collaborate with sales and marketing teams to enhance brand recognition.

Kenntnisse

Marketing Communications

Digital Marketing

Content Creation

Project Management

Collaboration

English Writing Skills

Ausbildung

Bachelor's Degree in Marketing or Communication

Studies in Engineering or Technology

Tools

Project Management Tool

Jobbeschreibung

Job Description

You will join our European team, with dedicated and passionate professionals who have the experience and knowledge to complete complex and challenging projects that have a meaningful impact in the organization!

You will develop, implement, and monitor marketing programs aligned with the business group’s strategy. Using a personalized multi-channel approach, the role aims to enhance the Emerson brand as a problem-solving solution provider and generate demand for our leading technologies across industries.

Are you eager to join our team? If yes, we encourage your application. Please note we follow a process of continuous selection and will close the vacancy as soon as we find the right candidate, so do not delay submitting the application.

In This Role, Your Responsibilities Will Be:

1. Using our project management tool to track campaigns.
2. Collaborate with Sales and Product Marketing teams in Europe and other regions to align on target segments (industry, customer channel, list of accounts), messaging (value propositions in accordance with various buying personas) and value drivers.
3. Own the creation and implementation of comprehensive, multi-touch marketing playbooks to generate demand and boost brand recognition.
4. Work with Global marketing teams to tailor existing content for specific audiences and create new marketing materials (e.g., blog posts, podcasts, videos, mailers, social media posts) in collaboration with subject matter experts.
5. Coordinate content translation processes, ensuring marketing materials meet market needs and present clear, compelling value propositions.
6. Evaluate marketing materials for adherence to brand standards before distribution.
7. Plan and implement in-person events (e.g., tradeshows, conferences, workshops) and virtual events (e.g., webinars) aligned with campaign strategy. This includes collaborator alignment, demo management, and promotional activities.
8. Manage relationships with external vendors for marketing collateral, translations, advertisements, PR, and promotional items.
9. Develop and manage budgets for Sales Campaigns, covering expenses for advertising, promotions, public relations, and translations.
10. Actively participate in Sales Communities meetings (face to face and online) by regularly communicating campaign updates and soliciting feedback from various collaborators.
11. Monitor effectiveness of the campaign from the marketing perspective to uncover opportunities for improvements.
12. Foster an environment of continuous process improvement and innovation within the marketing processes (Monitor competition activities, trends and developments to adapt and implement new marketing strategies.)

WHO YOU ARE:

Are you passionate about making an impact and getting involved in interesting new projects? You continuously push yourself to achieve new goals and are not afraid to question the status quo by proposing creative solutions to problems, then this is the perfect place for you!

For This Role, You Will Need:

• Minimum of 3 years of marketing communications experience in an industrial or technology industry;
• Experience in working as part of a global organization in a highly matrixed organization;
• Experienced and demonstrated success in preparing marketing communications programs within a business-to-business environment;
• Proven experience in effectively collaborating with marketing and sales functions to define, plan and implement promotional programs.
• Strong English language writing skills.
• Knowledge of digital marketing tactics and passionate about content creation.
• Highly organized, great communicator and collaborator.

Preferred Qualifications that Set You Apart:

• Bachelor degree in marketing, communication, journalism or English with studies in engineering, technology or science being a plus.
• Knowledge or curiosity in process industries is valuable.
• Second European language is an advantage.

Our Culture & Commitment to You:

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.