Senior Insights Analyst, EMEA, Global Marketing

TN Germany; Hamburg; Hybrid; EUR 65.000 - 85.000; Vollzeit

Zusammenfassung

A leading company in the food and ingredients industry is seeking a Senior Insights Analyst to drive consumer and market insights across EMEA. This hybrid role involves executing consumer studies, analyzing market data, and collaborating with various teams to support key initiatives. Ideal candidates will have strong data analysis skills and at least 5 years of experience in quantitative market research.

Qualifikationen

• At least 5 years of experience in quantitative market research.
• Hands-on experience managing end-to-end quantitative studies.

Aufgaben

• Execute consumer studies and manage relationships with research companies.
• Research and analyze market data to generate strategic insights.

Kenntnisse

Data Analysis

Communication

Project Management

Analytical Thinking

Ausbildung

Bachelor’s degree

Advanced degree in Psychology

Tools

Excel

PowerBI

Jobbeschreibung

Senior Insights Analyst, EMEA, Global Marketing, Hamburg

Client:

Ingredion UK Limited

Location:

Hamburg, Germany

Job Category:

Other

EU work permit required:

Yes

Job Reference:

80e33cc119af

Job Views:

3

Posted:

11.05.2025

Expiry Date:

25.06.2025

Job Description:

Senior Insights Analyst, EMEA Global Marketing

LOCATION: Manchester or Hamburg

REPORTS TO: Manager, Global Attitudinal Research and EMEA

WORKPLACE POLICY: hybrid

Ingredion’s Global Insights Center of Excellence (CoE global Marketing) is seeking a highly motivated Consumer and Market Insights professional to join our team. The Global Insights CoE cultivates Voice of Consumer and Voice of Customer insights based on primary proprietary research, understanding of markets by utilizing secondary sources of information and data.

The focus for this role will be on EMEA, ensuring deeper learning and understanding of the local markets as well as providing the best support for the regional business. You will collaborate with members of our Marketing/BD/Sales teams and other key partners across our marketing segments and business platforms within the region, supporting key initiatives with knowledge of the marketplace and consumers.

The individual will also have opportunities to work with the Global team on projects and contribute to insights support for the global Savory category.

Core responsibilities:

Consumer and Customer Studies

• Execute consumer studies via our Online Panel Provider, including designing questionnaires, programming, fielding, and final reporting.
• Identify, clarify, and communicate research objectives, and establish research scope.
• Oversee the design, management, and presentation of results of custom primary studies.
• Manage relationships with external research companies, including selecting agencies, communicating requirements, and evaluating agencies post-study.
• Challenge agencies to ensure optimal approach, execution, and analysis of consumer research.
• Drive business decisions through consumer and market insights.
• Interpret data and make recommendations in concise reports, providing thought leadership to the EMEA Marcomms team.

Data Analysis and Insights Cultivation

• Research, analyze, and communicate market data, including new product launches, market sizing, import/export data, POS data, trend info, social media, consumer behavior, and proprietary research.
• Integrate data from multiple sources to generate strategic insights.

Qualifications:

• Bachelor’s degree or equivalent; advanced degree in Psychology, Statistics, or Consumer Research preferred.
• At least 5 years of experience in quantitative market research, agency or in-house.
• Hands-on experience managing end-to-end quantitative studies.
• Experience with B2B/B2C multinational companies.
• Strong data analytics and reporting skills, proficiency with Excel and PowerBI is highly beneficial.
• Understanding of statistical concepts (weighting, significance, correlations, regressions).
• Experience with POS data (e.g., IRI, Nielsen) and online POS platforms; knowledge of key measures (ACV, TPD, velocities).
• Comfort with online survey programming tools (no coding required).
• Familiarity with social analytics and machine learning.
• Ability to analyze large datasets and interpret findings.
• Excellent English communication skills, both oral and written.

Desirable:

• Experience in qualitative research studies.
• Knowledge of Pharma, health, nutrition, Food & Ingredients industries.

Skills and Behaviors:

• Strong interpersonal and presentation skills.
• Excellent time and project management skills.
• Innovative mindset to challenge the status quo.
• Data-savvy with strong analytical skills.
• Curious and passionate about market research.
• Analytical, logical, and big-picture thinker.

Relocation:

Available within country.