Head of Marketing & Brand Growth

TN Germany; Berlin; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading health club in Berlin is seeking a Digital Marketing Manager to build and lead their digital marketing efforts. This role involves developing email marketing strategies, managing social media, and optimizing digital advertising campaigns. The ideal candidate has experience in the wellness or luxury industries and a strong background in digital marketing tools. If you are passionate about wellness and ready to shape a leading brand, apply now!

Leistungen

Access to Hagius facilities and wellness programs

Collaboration with a forward-thinking team

Opportunity to lead digital marketing for a cutting-edge health club

Qualifikationen

• Experience in wellness, fitness, or luxury industries is a must.
• Strong knowledge of email marketing automation and paid advertising.
• Portfolio & case studies demonstrating past success in digital marketing are required.

Aufgaben

• Develop and implement an automated email marketing strategy.
• Manage and grow digital presence across LinkedIn, Instagram, and Facebook.
• Track and analyze marketing performance metrics.

Kenntnisse

Email Marketing

Paid Advertising

Content Marketing

SEO

Analytics

Tools

HubSpot

ActiveCampaign

Google Analytics

Meta Ads Manager

Jobbeschreibung

Social network you want to login/join with:

Head of Marketing & Brand Growth, Berlin

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Client:

Location:

Berlin, Germany

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

592ef78b427d

Job Views:

1

Posted:

16.05.2025

Expiry Date:

30.06.2025

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Job Description:

Hagius is a health club redefining wellness through neuroscience-driven movement and holistic health practices. We are seeking an experienced and results-driven Digital Marketing Manager to build and lead our entire digital marketing structure from the ground up. This role requires a strategic and creative thinker who can implement automated email marketing, establish compelling brand storytelling across platforms, and scale our online presence while ensuring alignment with our Head of Sales’ strategies.

Tasks

1. Develop and implement an automated email marketing strategy using HubSpot & ActiveCampaign, ensuring smooth workflows and alignment with sales.
2. Optimize email sequences for lead nurturing, customer retention, and re-engagement.
3. Social Media & Content Creation
4. Manage and grow Hagius’ digital presence across LinkedIn, Instagram, Facebook, and TikTok.
5. Create and oversee content strategy for storytelling across all platforms, ensuring consistency in branding.
6. Plan and execute Instagram & Facebook Ads for lead generation and engagement.
7. Develop Hagius Ambassadors Program to establish brand advocates and organic brand growth.
8. Create a monthly newsletter with compelling content tailored to our audience.
9. Performance Marketing & Analytics
10. Develop and execute performance-driven paid advertising campaigns (Google Ads, Meta Ads, etc.).
11. Monitor and analyze key metrics (traffic, conversions, cost per lead, etc.) and provide insights to optimize performance.
12. Ensure SEO best practices for website content to drive organic traffic.
13. Implement tracking tools and data analytics to monitor effectiveness.
14. Digital Advertising:
15. Plan and execute paid advertising campaigns across platforms like Google Ads, Facebook, and Instagram.
16. Optimize ad performance to ensure high ROI and maximum reach.
17. Website Management:
18. Optimize the Hagius website for user experience, SEO, and lead generation.
19. Implement tracking tools to monitor visitor behavior and conversions.
20. Email Marketing:
21. Design and manage email campaigns to nurture leads and retain members.
22. Develop targeted, personalized email strategies to drive engagement.
23. Analytics and Reporting:
24. Track and analyze marketing performance metrics (e.g., traffic, conversions, cost per lead).
25. Provide actionable insights to improve campaigns and achieve growth targets.
26. Campaign Development:
27. Collaborate with the Head of Sales to ensure cohesive marketing campaigns.
28. Develop strategies that align with Hagius’ brand identity and mission.

Requirements

• Experience in wellness, fitness, or luxury industries is a must.
• Self-driven and highly motivated marketer with proven experience in building and scaling digital marketing structures.
• Strong knowledge of email marketing automation, paid advertising, and content marketing.
• Hands-on expertise with HubSpot, ActiveCampaign, Google Analytics, Meta Ads Manager, and other relevant platforms.
• Portfolio & case studies demonstrating past success in digital marketing are required.

Skills:

• Expertise in paid advertising platforms, SEO, and email marketing tools (e.g., Mailchimp, HubSpot).
• Proficiency with analytics tools (Google Analytics, Meta Ads Manager, etc.).
• Strong understanding of lead generation and conversion optimization strategies.

Mindset:

Data-driven, creative, and passionate about wellness and health.

Attributes:

Detail-oriented, proactive, and skilled at managing multiple projects.

Languages:

Fluency in English (written and spoken); German is a plus.

• Full ownership of our digital marketing strategy – shape and execute marketing efforts from the ground up.

• Access to Hagius facilities and wellness programs.

• Collaboration with a forward-thinking team passionate about innovation in wellness.

• A unique opportunity to create and scale a leading wellness brand.

• Opportunity to lead digital marketing for a cutting-edge health club.

If you’re ready to drive Hagius’ digital transformation and build a world-class marketing ecosystem, apply now and help shape the future of wellness.

HAGIUS is a sports studio located in the heart of Berlin Mitte, offering a sophisticated and science-driven approach to fitness and wellbeing. Our concept blends personalized guidance, advanced assessments, and small, intimate group classes, creating an exclusive yet approachable atmosphere for health-conscious individuals.

With a focus on both physical and mental wellbeing, we bring together diverse disciplines such as strength training, boxing, Pilates, yoga, and mobility. Designed for clients of all fitness levels, our studio prioritizes longevity, health, and performance while fostering community and personal growth.