Head of Marketing & Communications B2B (m/f/d)

TN Germany; Hamburg; Hybrid; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

An established industry player is seeking a dynamic Head of Marketing & Communications to lead their B2B marketing efforts from strategy to execution. This pivotal role involves driving impactful campaigns, enhancing brand equity, and fostering internal and external communications. You will work closely with executive leadership and cross-functional teams to ensure alignment and success in achieving business objectives. With a strong emphasis on ownership and innovation, this role offers the opportunity to make a significant impact in a supportive and diverse international team environment. If you're passionate about marketing and ready to take on a high-exposure role, this is the opportunity for you.

Leistungen

Competitive compensation

Pension plan

Hybrid work flexibility

Supportive international team

Personal growth opportunities

Qualifikationen

• 8-10 years of senior experience in B2B marketing and communications.
• Proven track record in lead generation and commercial impact.
• Strong stakeholder management and project leadership skills.

Aufgaben

• Develop and execute marketing strategies aligned with business goals.
• Oversee content marketing and digital marketing initiatives.
• Manage internal and external communications effectively.

Kenntnisse

Marketing Strategy

Internal Communications

Stakeholder Management

Content Marketing

Digital Marketing

Lead Generation

SEO Optimization

English Fluency

German Language

Ausbildung

Bachelor's Degree in Marketing or related field

Master's Degree in Marketing or Business

Tools

Google Analytics

CRM Software

Social Media Platforms

Jobbeschreibung

Social network you want to login/join with:

Head of Marketing & Communications B2B (m/f/d), Hamburg

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Client:

Sourcing Heads GmbH

Location:

Hamburg, Germany

Job Category:

-

EU work permit required:

Yes

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Job Reference:

a9aa970b9775

Job Views:

2

Posted:

09.05.2025

Expiry Date:

23.06.2025

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Job Description:

A dynamic, internationally operating B2B services provider with a strong presence across Europe is looking for a hands-on Head of Marketing & Communications to lead its marketing efforts from strategy to execution. This is a pivotal, end-to-end role ideal for someone who enjoys both strategic thinking and rolling up their sleeves to deliver results.

Working closely with the Commercial Officer and cross-functional teams, you’ll drive impactful campaigns that fuel growth, strengthen brand equity, and elevate internal and external communications.

Tasks

Key Responsibilities:

• Turn business objectives into a robust and effective marketing strategy to help the business achieve its goals.
• You have full ownership over our communications strategy and deliver campaigns that drive brand, reputational and commercial growth.
• Internal communication; be responsible for employment engagement and internal communications as well as working closely with C-Suite on their communications towards the organization and outside world.
• Take full ownership for our brand refresh and work to develop a suite of multimedia content to target our audience.
• Being responsible for the output and performance of our content and digital marketing partner.
• Work collaboratively with a variety of stakeholders across C-Suite, sales and product management to ensure there is buy in and understanding about future marketing campaigns.
• Support the sales team with collateral and content to help them convert more prospects.
• Utilise a variety of tactics – ABM, paid social, webinars and email marketing – to generate MQLs and drive pipeline growth.
• Oversee the execution of a variety of content marketing activities – thought leadership, blogs, ebooks, webinars and video – ensuring quality is high.
• Oversee website maintenance and updates, ensuring content is optimised for SEO, and build our presence across different social channels
• Track and report on traffic, CAC, MQLs, conversion rates, attribution, web analytics, and pipeline growth
• Developing materials and presentations to support sales.
• Work with customers and stakeholders across the business to gain insights into the unique needs, preferences, and behaviours of our target (customer) segments.
• Manage and report on the monthly marketing budget.

Requirements

• 8–10 years of senior experience in marketing and communications, ideally in B2B services
• Proven track record to drive awareness, lead generation, and commercial impact
• Experienced in internal corporate communications and /or external communications, social / digital marketing, employee engagement
• Strong stakeholder management—internally and with external partners
• Experienced in leading projects from start to finish
• English fluency (excellent copy accuracy and proofreading skills, articulate written, visual and verbal communicator); German is a plus
• High-exposure role working directly with executive leadership
• A chance to contribute to significant Marketing & Communication transformation
• Ownership from day one and freedom to make a difference
• A supportive, diverse international team, fostering personal growth and development.
• Competitive compensation, pension plan and the hybrid work flexibility (remote & Hamburg office).

Apply now!

Simple & without obligation:

Just upload your CV and we will reach out to you with more details.

Write us or call: [phone]

This is a permanent position with the client company, mediated by Sourcing Heads GmbH.

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