Digital Marketing Manager - The Orchard

Location: Hamburg or Berlin

The Orchard is a leading music distribution company operating in 48 markets worldwide – distributing and marketing music from independent artists and labels. With cutting edge operations and an unparalleled global team, The Orchard partners with labels of all sizes to make their music and video available across hundreds of digital and physical retailers around the world. At The Orchard, our focus is to provide a comfortable, social and engaging environment to encourage productivity and creativity.

Our Digital Marketing Managers are passionate about music, creative marketing, trends and analytics. In order to provide top-notch service to our artists and labels, you will work to conceptualize compelling campaigns and then execute measurable initiatives to increase interaction, consumption, views and subscribers. As a global music company, we are working across genres and languages, and are looking for someone who is enthusiastic to understand and connect with varying fan bases. We’re looking for a talented, charismatic individual who is eager to play a significant role in the next phase of our company.

What you'll do:

• Create Marketing Plans applying analytics and data into measurable, actionable initiatives.
• Implement marketing strategies across Instagram, Tik Tok, YouTube, Facebook, Snapchat and other online destinations.
• Work with internal departments and 3rd party developers to bring activations to life.
• Research and report on trends and changes in the digital landscape.
• Construct artist social platform analysis and optimizations through analytical deep dives.
• Understand and manage online advertising campaigns (Meta, Tik Tok, Google Ads, etc.), create KPI reports and evaluate client ROI.
• Assist artists/labels with urgent social media and asset needs.
• Inform the team’s understanding of the fast-paced, dynamic world in which fans interact with digital music.

Who you are:

• 5+ years label and/or distribution experience in marketing.
• 3-4 years experience in digital marketing or related marketing field.
• Strong organizational skills, with a proven record of supporting multiple projects at once with tight deadlines.
• Demonstrated ability to invent and execute innovative ideas.
• Strong writing and verbal skills (German + English).
• In-depth understanding of social media and ability to harness platforms successfully.
• Finger on the pulse of key marketing trends and new platforms.
• Experience with third-party digital marketing tools and analytic platforms.
• Experience with Google/Microsoft Suite.
• Familiarity with HTML, Dreamweaver, Adobe Suite a plus.

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day.
• A modern office environment designed for you, empowering you to bring your best.
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt and create what happens next.
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.
• Access to the Deutschland Ticket, super-cool and ultra-modern offices in central Berlin or Hamburg.
• Access to Sony employee discounts.

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

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Please note that applicants must be at least 18 years of age.

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