CRM and Retention Marketing Specialist (f,m,d)

Lands' End; Mettlach; Hybrid; EUR 45.000 - 65.000; Vollzeit

Zusammenfassung

A leading company in retail is seeking a CRM and Retention Marketing Specialist to enhance customer engagement and retention strategies. This hybrid role involves driving innovative CRM programs and collaborating across teams to transform customer communications. Ideal candidates will have extensive CRM experience and a data-driven approach.

Leistungen

Hybrid working model

Free access to a local gym and pool

Employee Discount

Corporate Benefits Program

Qualifikationen

• Proven experience in CRM Marketing roles in retail or customer-centric industries.
• Extensive experience in customer lifecycle strategies and automated journey campaigns.
• Strong experience in loyalty enhancement programs.

Aufgaben

• Lead CRM tech roadmap and manage multi-channel CRM programs.
• Develop personalized, automated campaigns responding to customer needs.
• Create engaging CRM content to increase customer retention.

Kenntnisse

Segmentation

Personalization

Customer engagement

Data driven

Tools

SQL

Unica

Jobbeschreibung

We have a fantastic opportunity for a CRM and Retention Marketing Specialist (f,m,d) to join our team here at Lands’ End Europe in Mettlach, Germany.

This is a rare and exciting opportunity for an experience CMR Marketing Specialist to drive and deliver a full transformation of Lands’ End customer communications, including building the best in class, personalised, lifecycle marketing programs via email, SMS and direct mail.

You will be responsible for improving existing customer retention to prevent churn via highly engaging communication strategies. You will build effective re-engagement and new customer nurture programs to help grow Lands’ End customer base.

Lands’ End is transforming to become digital first, data driven, customer centric business. The ideal candidate will be used to a test and learn culture for growth.

You will bring your extensive CRM expertise, creative but data driven mindset to lead and help execute robust data collection practices, complex segmentation, multi-channel and fully personalised lifecycle marketing campaigns, engaging CRM content development, customer insight driven comms.

While based in the Marketing team the individual will drive close collaboration among key stake holders across the Marketing team, E-commerce, Creative, Supply and Finance teams.

What you can expect from the role:

• Lead CRM tech roadmap for the European business including CRM testing to drive innovation
• Plan, build and help execute best in class, multi-channel CRM programs (nursery, retention, reactivation)
• Manage and grow a digitally contactable customer base using email, SMS and other communication methods
• Develop personalized, automated, trigger campaigns that react to the customers’ wants and needs
• Create and manage stronger, more exciting CRM content for higher engagement rates from existing customers
• Develop loyalty perks program to increase retention and prevent churn
• Share the workload for BAU CRM tasks
• Always look for opportunities on how CRM can deliver on short term demand goals
  
  

Please note this role is hybrid and will require 9 days a month in the Mettlach office.

What We Need From You

• Proven experience in CRM Marketing roles in retail or any other customer centric industries where retention programmes are crucial such as hospitality, travel or e-commerce
• Extensive experience in segmentation, personalization, and customer lifecycle strategies, including behaviour- triggered and automated journey campaigns
• Strong experience in loyalty enhancement programs, CDP, ESP platforms
• Customer engagement building through brand content
• Worked with setting up campaigns with personalised, dynamic content
• Building leads and growing subscribers via data capture campaigns
• CRM tech savvy and data driven
  
  

Desired but not essential:

• Skills in data mining tools like SQL, Unica and business intelligence
• Fluent in German or French in addition to English
  
  

Benefits you will receive as a Lands’ End Employee:

• Hybrid working model
• Free access to a local gym and pool
• Employee Discount
• Corporate Benefits Program
  
  

Don’t miss out on this fantastic opportunity! Click ‘apply’ now, or if you want to know more, please get in touch with our recruitment team. No agencies please