Head of Marketing Strategy

TN Germany; Augsburg; Vor Ort; EUR 70.000 - 100.000; Vollzeit

Zusammenfassung

A leading company is seeking a passionate Head of Marketing Strategy to develop long-term marketing strategies and oversee brand marketing across all channels. The role involves managing budgets, collaborating with teams, and innovating marketing initiatives to enhance brand presence.

Qualifikationen

• Minimum 5 years of senior marketing experience, preferably in Fashion or Beauty.
• Experience in developing marketing strategies from start-up to scale-up.

Aufgaben

• Develop and maintain an annual marketing calendar with stakeholders.
• Manage budgets for marketing research and oversee brand marketing campaigns.
• Lead global marketing strategies and set KPIs for social media.

Kenntnisse

Digital Marketing

Branding

Leadership

Content

Copywriting

Social Media

Jobbeschreibung

We have an exciting opportunity for a passionate Head of Marketing Strategy to join House of CB.

The Head of Marketing Strategy will develop a long-term marketing strategy and oversee brand marketing and creative direction across all channels for the development of the HOCB brand.

JOB DESCRIPTION

We are seeking a dynamic Head of Marketing Strategy to lead our marketing efforts, develop strategic initiatives, and manage brand growth.

RESPONSIBILITIES

1. Develop and maintain an annual marketing calendar, collaborating with the founder and stakeholders to outline strategies that expand reach and build brand affinity.
2. Work closely with creative, marketing, and sales teams to create advertising campaigns and promotions, ensuring execution aligns with strategic goals.
3. Manage budgets for marketing research to inform strategic decisions.
4. Coordinate marketing projects from inception to completion.
5. Oversee brand marketing campaigns once implemented.
6. Communicate marketing plans effectively with the marketing team.
7. Develop go-to-market strategies and tactics to achieve key KPIs and support business priorities.
8. Lead global marketing strategies, including campaigns, partnerships, and retail initiatives to enhance international presence.
9. Innovate with creative partnerships that reinforce brand messaging.
10. Collaborate with the marketing team across verticals, providing expertise and strategic insights.
11. Set and monitor short-term and long-term KPIs for social media and e-commerce platforms.
12. Utilize data from social platforms and Google Analytics to derive consumer insights.
13. Lead brainstorming sessions, providing briefs and facilitating campaign development.

SKILLS AND EXPERIENCE

• Minimum 5 years of senior marketing experience, preferably in Fashion or Beauty.
• Experience in developing marketing strategies from start-up to scale-up is highly desirable.
• Strong skills across digital marketing, shopper marketing, content, copywriting, print, social media, branding, and campaigns.
• Proven leadership experience, including team recruitment and management.
• Experience managing marketing budgets.

WHO WE ARE

At our core, we are a brand created for real women, by women, who own their identity and femininity. Founded by 17-year-old Conna Walker, we have a significant online presence, multiple stores in the UK and USA, and concessions in Australia.

We are an Equal Opportunity Employer, welcoming applicants of all backgrounds, genders, orientations, and abilities.