Performance Marketing Manager - SEM/Display (m/f/d)

TN Germany; Berlin; Vor Ort; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

An innovative travel tech company is seeking a Performance Marketing Manager specializing in SEM to lead impactful marketing strategies. In this role, you will develop and implement comprehensive SEM strategies, manage campaigns, and analyze performance to drive qualified traffic and maximize ROI. Join a diverse team and contribute to changing how people travel worldwide through data-driven marketing initiatives. If you're passionate about performance marketing and thrive in a collaborative environment, this is the perfect opportunity for you to make a significant impact.

Leistungen

Competitive compensation package

Diverse team environment

Impactful work

Innovative technology

Qualifikationen

• Proven track record of driving successful SEM campaigns.
• In-depth knowledge of SEM best practices and keyword research tools.
• Strong analytical skills and ability to interpret complex data.

Aufgaben

• Develop and implement SEM strategies to maximize ROI.
• Conduct keyword research and manage SEM campaigns.
• Collaborate with cross-functional teams for effective marketing.

Kenntnisse

SEM Strategies

Keyword Research

Google Ads

Bing Ads

Data Analysis

Communication Skills

Collaboration

Analytical Mindset

Python

SQL

Ausbildung

Bachelor's degree in Marketing

Google Ads Certification

Tools

Google Analytics

Excel

Jobbeschreibung

Social network you want to login/join with:

Performance Marketing Manager - SEM/Display (m/f/d), Berlin

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Client:

Location:

Berlin, Germany

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

d9bf58fa15d8

Job Views:

1

Posted:

09.05.2025

Expiry Date:

23.06.2025

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Job Description:

Company Description

At Omio, we are quickly changing the way people travel and we are growing at a fast pace. We're operating at worldwide level and expanding in new geographies.

Driven by our team of over 300 people from more than 45 different countries, Omio is changing the way we travel worldwide. With Omio you can compare and book trains, buses and flights anywhere in Europe,the US, and Canada with one simple search, on mobile, app or desktop. By offering transparent pricing and easy booking, Omio makes travel planning simple, flexible and personal.

With over 800 travel partners across Europe,the US, and CanadaOmio is one of Europe’s fastest growing travel tech companies with 27 million monthly users on average. Omio has raised close to $300 million from renowned investors including Kleiner Perkins Caufield & Byers, Silver Lake Kraftwerk, Kinnevek and Temasek.

Job Description

As a Performance Marketing Manager in Omio specializing in SEM, you will work on:

• Develop and implement comprehensive SEM strategies to drive qualified traffic and maximize ROI across search engine platforms.
• Conduct keyword research and analysis to identify new opportunities and optimize existing campaigns.
• Manage all aspects of SEM campaigns, including budgeting, bidding, ad copy creation, and performance tracking.
• Utilize industry tools and analytics platforms to monitor campaign performance and make data-driven decisions.
• Collaborate with cross-functional teams, including content creators, designers, and developers, to align SEM efforts with overall marketing initiatives.
• Stay updated on industry trends, algorithm changes, and best practices to ensure our SEM strategies remain innovative and effective.
• Provide regular reporting and analysis of SEM performance, identifying areas for improvement and optimization.

Qualifications

What you should bring to the role:

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Proven track record of driving successful SEM campaigns and achieving measurable results.
• In-depth knowledge of SEM best practices, search engine algorithms, and keyword research tools.
• Proficiency with SEM platforms such as Google Ads, Bing Ads, and others.
• Strong analytical skills and the ability to interpret complex data sets to inform decision-making.
• Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
• Google Ads certification or other relevant certifications preferred
• Advancing web and app tracking infrastructure knowledge.
• You should have strong knowledge of Google Ads as well as good knowledge of Google Analytics and solid Excel skills.
• You are familiar with the major KPIs of the channel and metrics that influence KPI’s performance.
• Extensive experience in campaign management and Automation
• You have a strong analytical mindset and experience in processing a great amount of datasets and presenting insights.
• Knowledge of any programming language such as python or SQL is considered to be a strong plus.
• You are fluent in English; additional languages such as French and German would be beneficial.

Additional Information

Additional Information

What’s in it for you? #LifeAtOmio

• Have an impact. With innovation and smart technology, we are changing the way people travel, and you too can have an impact on this ride.
• A competitive and attractive compensation package
• A diverse team of more than 45 nationalities

Diversity makes us stronger

We value diversity and welcome all applicants regardless of ethnicity, religion, national origin, sexual orientation, gender, gender identity, age or disability.