Performance Marketing Manager (m/w/d)

TN Germany; Leipzig; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading scale-up in Germany seeks a Performance Marketing Manager to drive impactful marketing strategies. You'll be responsible for executing search campaigns, optimizing lead generation, and collaborating with teams to enhance digital accessibility. Join a mission-driven company where your contributions matter.

Leistungen

31 days of vacation

Flexible working hours

Creative freedom

Supportive team environment

Qualifikationen

• Proven expertise in managing full-funnel campaigns.
• Experience in A/B testing and conversion rate optimization.

Aufgaben

• Plan and optimize search campaigns for lead generation.
• Collaborate with SEO to improve organic search strategy.

Kenntnisse

Performance Marketing

Analytical Mindset

B2B SaaS Experience

Communication

Tools

Google Ads

Bing Ads

LinkedIn Ads

Meta Ads Manager

Google Analytics

Jobbeschreibung

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Performance Marketing Manager (m/w/d), Leipzig

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Client:

Web Inclusion GmbH

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

6107bada0a6b

Job Views:

1

Posted:

11.05.2025

Expiry Date:

25.06.2025

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Job Description:

Now is your time: Marketing with purpose and perspective

You want to promote a product that not only looks great but truly makes an impact? You want to be part of a mission that is not only economically sound but also socially relevant? Then join us – the market leader for accessible websites in Germany.

With our innovative software solution, we make websites accessible for everyone – fulfilling both a legal requirement and a social responsibility. Our solution is technically sophisticated, easy to explain, and proven to succeed – giving you the ideal foundation for your success in marketing.

Deine Aufgaben/Your tasks

• Plan, execute, and optimize search campaigns to drive high-intent traffic and lead generation.
• Develop and refine keyword strategies, bidding tactics, and negative keyword lists for cost efficiency.
• Manage ad copy, audience targeting, and ad extensions to improve Quality Score and CTR.
• Implement and manage conversion tracking to ensure accurate performance measurement across campaigns.
• Collaborate with SEO to test keywords, analyze conversion rates, and provide insights for organic search strategy.
• Track and report on CPC, search impression share, cost per lead & MQL, pipeline contribution, and ROI, ensuring marketing spend efficiency.

• Own and execute a balanced, full-funnel paid strategy that combines demand capture (lead acquisition) with demand generation (awareness & education) to nurture high-value prospects over time.
• Develop and refine a multi-stage retargeting strategy, using website behavior, and CRM-based audiences to move prospects down the funnel efficiently.
• Collaborate with content and design teams to create high-performing ad creatives (image, carousel, video).
• Build and optimize industry and ABM campaigns, aligning with Sales for high-value prospects.
• Measure and report on cost per lead & MQL, engagement rates, and lead-to-pipeline conversion to ensure efficiency.

Dein Profil/ Your profile

• B2B SaaS experience in performance marketing, demand generation, or digital acquisition roles.
• Proven expertise in Google Ads, Bing Ads, LinkedIn Ads, and Meta Ads Manager, managing full-funnel campaigns.
• Strong analytical mindset, with experience in A/B testing, audience segmentation, and conversion rate optimization (CRO).
• Experience running Account-Based Marketing (ABM) campaigns, aligning paid strategies with sales targeting.
• Deep understanding of campaign tracking, including UTM parameters, conversion tracking, and attribution modeling to measure marketing impact.
• Proficiency in analytics and reporting tools such as Google Analytics, Looker Studio, or similar platforms to track ROI and pipeline contribution.
• Hands-on experience with paid ad creative development, collaborating with content and design teams on visuals, copy, and video assets.
• Fluent in English & German, capable of optimizing messaging for DACH and European markets.
• Self-starter who takes ownership of campaign strategy and execution, with the ability to adapt quickly in a fast-paced startup environment.
• Strong communicator, able to align with Sales, Content, and Digital Marketing teams to drive integrated demand generation efforts

Warum wir?/About us

• Perspective on entrepreneurial success – You are part of our expansion and can grow with us.

• Purpose-driven mission – Your contribution improves digital inclusion for millions of people every day.

• 31 days of vacation, flexible working hours, and a supportive, ambitious team.

• Creative freedom – Your ideas and sales expertise are truly valued here.

• Benefits – Our benefits support your well-being, which is a key priority for us. This is embedded in a company culture that puts you as a person first. At our company, performance, health, and joy at work are meant to go hand in hand.

Über uns

Wir sind ein aufstrebendes Scale-Up mit gesellschaftlicher Mission und wirtschaftlicher Substanz. Unsere Softwarelösung macht das Internet zugänglich für alle - rechtlich, technisch und menschlich. Bereits heute sind wir Marktführer in Deutschland - und das ist erst der Anfang. Wir befinden uns mitten in der internationalen Expansion und suchen Menschen, die Lust haben, Geschichte mit uns zu schreiben.

Haben wir deinen Drive geweckt?

Dann freuen wir uns auf deine Bewerbung - und darauf, gemeinsam mit dir neue Kunden und Märkte zu erobern. Jetzt ist DEIN PERFEKTER MOMENT.

Inklusion ist Teil unserer DNA. Wir freuen uns besonders über Bewerbungen von Menschen mit Behinderung und setzen uns aktiv für ein diverses, barrierefreies Arbeitsumfeld ein.

---------------------------- English Version ------------------------------------------------------------------

We are an ambitious scale-up with a social mission and economic substance. Our software solution makes the Internet accessible to everyone - legally, technically and humanly. We are already the market leader in Germany - and that's just the beginning. We are in the midst of international expansion and are looking for people who want to make history with us.

Have we awakened your drive?

Then we look forward to receiving your application - and to conquering new customers and markets together with you. Now is YOUR PERFECT MOMENT.

Inclusion is part of our DNA. We particularly welcome applications from people with disabilities and are actively committed to a diverse, barrier-free working environment.