Lifecycle Marketing Manager - B2B - all genders

TN Germany; Berlin; Remote; EUR 62.000 - 85.000; Vollzeit

Zusammenfassung

A leading company in Berlin is seeking a Lifecycle Marketing Manager to drive marketing strategies aimed at individual insurance brokers. The role offers individual responsibility, a stable environment, and opportunities for growth. Candidates should possess native German skills and strong analytical abilities, with a focus on data-driven marketing. The position is full-time, offering flexibility and remote work options.

Leistungen

Internet cost reimbursement

Open Fridays

Flexible hours

Remote work options

Qualifikationen

• Native level language skills in German.
• Highly proficient in spoken and written English.
• Existing EU work permit.

Aufgaben

• Target individual insurance brokers in Germany and Switzerland.
• Collaborate with BizDev, Salesforce, and Solutions Engineering Teams.
• Plan and execute email marketing campaigns.

Kenntnisse

A/B testing

Funnel optimization

Data-driven decision making

Customer journey mapping

Tools

Git

Markdown

HTML

Braze

Jobbeschreibung

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Lifecycle Marketing Manager - B2B - all genders, Berlin

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Client:

prosperity solutions

Location:

Berlin, Germany

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

ce242da303e8

Job Views:

1

Posted:

16.05.2025

Expiry Date:

30.06.2025

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Job Description:

Imagine having to live with only 60% of your salary from one day to the next. Don’t worry. This is not what we’re offering candidates applying to this role. But it is what will happen to the vast majority of people in Europe on the day of their retirement – if they rely only on public pension.
At prosperity solutions, we’re tackling this problem – the so-called pension gap – through digital experiences.

To succeed, we are looking for a Lifecycle Marketing Manager (all genders) on a senior (to staff) level to join our Team in Berlin. This position is full-time.

Foreword

A word before you dive right in: We know how it feels! Scanning countless job postings, cutting through the copy-pasted, meaningless, cliche and buzzword-ridden mumbo jumbo, desperately searching for that one thing that could somehow spark interest in a role:

"Dynamic and flexible environment", "sunny office", "competitive salary", "diverse and international team", "democratising the access to X", "„we are a family“ – have you ever heard stories of a toxic workplace, where this stuff hasn’t been a part of the careers page anyway?

Our promise to you: We try to avoid the “empty phrase” game in our job postings (and being a toxic workplace, too, of course). If in doubt: Please apply and in an interview we will find out how the collaboration could look like.

The Role

This is an opportunity for you, an ambitious and intrinsically motivated Lifecycle Marketing Manager, to work in a small and value-driven company. We’re offering a stable environment as we’re running an established and profitable business. At the same time we can offer lots of individual responsibility, freedom and room to move the needle, as we’re adding a further partner segment to our business.

In the initial phase of working with us you'll be focused on targeting individual insurance brokers in Germany and Switzerland (small B2Bs) to start a cooperation with us.

In this role you’ll be directly working with/reporting to our management and collaborating closely with our BizDev, Salesforce and Solutions Engineering Teams.

We’re open to candidates with various backgrounds in the marketing space. In doubt please apply and let’s talk!

Requirements

Hard Requirements

• Native level language skills in German
• Highly proficient in spoken and written English
• Existing EU work permit
• Primary residence in Germany

The Skills we are looking for

• Excited by A/B testing & funnel optimization
• Monitor and analyze CRM data, and behavior to identify key customer segments and develop personalized marketing campaigns to effectively target and engage specific customer groups to maximize open rates, click-through rates, and conversions
• Plan, develop, and execute email marketing campaigns, including newsletters, promotional emails as well as transactional Emails
• Collaborate with cross-functional teams to redefine customer journeys and ensure the best possible experience for leads
• Strong decision-making skills based on data-driven insights
  

Nice to have

• Relevant industry experience (finance, insurance, investment)
• Bonus: Having worked for a pension insurance or as an insurance broker before
• Familiarity with Git, Markdown, and basic HTML
• Experience using Braze or other engagement platform to design, implement, and optimize multi-channel messaging strategies
• Bonus: You bring strong skills in either French or Italian and are comfortable writing or speaking to partners & customers in either one of these languages

The Person we are looking for

• Creative thinker, exceptional storyteller and communicator
• Strong analytical skills, with experience measuring and optimizing marketing performance based on data insights
• Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment
• You’re self-driven, taking ownership of your responsibilities and acting as a “manager of one,” with the ability to work independently without needing close supervision.
• You don’t need absolute certainty or a pre-defined playbook about what to do and instead enjoy exploring your own ideas.

"Easy apply" is a great feature, but we still appreciate people reading our job postings in full. Add the words "cute rabbit" in the summary field of the application form and we know how you roll!

Salary ranges

• Senior: 62 - 78k
• Staff: 78 - 85k

To avoid confusion or disappointment: We have clear expectations for higher levels and the upper end of these salary bands. We will assess your seniority level during the interview process. These are our levels, so please don't expect having held a title previously is a guarantee for a certain level.

Bonus

We pay voluntary company-wide bonuses of an estimated 3-10%, if business performance permits, with a 100% track-record of doing so since 2019. We are in the process of making these goal-based, too.

• Up to 50€/month internet cost reimbursement. Net cash value 600€/year
• Open Fridays: regular assigned work, work on things you want to work on, open source, personal education or don't work and recharge
• Flexible hours
• Remote in Germany + 90 days per year work from anywhere (Berlin time ±4h)

We celebrate difference and diversity and pledge our commitment to an inclusive workplace.

We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as an individual with a disability, or other applicable legally protected characteristics.