CRM Analyst (m/w/d)

TN Germany; Offenbach am Main; Hybrid; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

Join a forward-thinking company as a CRM Analyst, where you'll play a pivotal role in optimizing CRM performances across 11+ European markets. This position involves analyzing CRM structures, developing processes, and collaborating with local managers to enhance customer engagement strategies. You'll leverage your expertise in CRM data analysis and performance metrics to drive improvements and support decision-making. With a flexible working environment and opportunities for professional growth, this role is perfect for those looking to make a significant impact in a highly international setting.

Leistungen

Flexible working hours

Hybrid work policy

Continued learning and professional development

Car sharing and lease mobility program

Daily complimentary lunch

Free access to company gym

Opportunities to join sporting clubs

Qualifikationen

• 5-7 years of experience in CRM data analysis, preferably in automotive.
• Ability to interpret CRM data and identify trends.

Aufgaben

• Develop and maintain B2C/B2B CRM processes for EU markets.
• Analyze CRM activities and provide insights for improvement.
• Collaborate with teams to enhance CRM platform features.

Kenntnisse

CRM Data Analysis

Performance Metrics

Customer Lifecycle Understanding

Effective Communication

Data Interpretation

Ausbildung

Degree in relevant field

Tools

Salesforce

Microsoft Dynamics

HubSpot

Siebel

MS Office (Excel)

Tableau

Power BI

Jobbeschreibung

Social network you want to login/join with:

As our new CRM Analyst (m/w/d) at our European HQ in Offenbach, Germany, you will play an investigator/consultant role to optimize B2C/B2B CRM performances towards our customers over Pan-EU 11+ markets. Understanding CRM structure (program, process, rules, data, etc.) of each market, you communicate with local managers to analyze obstacles and improvement points, but also provide the centralized guidelines based on captured insights and internal/external best cases from the regional headquarters perspective.

We want you to:

• Develop/maintain B2C/B2B CRM standard process/rules for EU markets
• Understanding the CRM framework (ex. customer journey, lifecycle, etc.)
• Analyze CRM related activities, process & rules towards customers
• Conducting research/benchmark to provide supportive materials about CRM trends in Pan-EU markets
• Manage/upgrade standard communication/campaign assets in the CRM platform
• Participate / support in project management as a CRM stakeholder
• Design/monitor integrated CRM related KPIs and dashboard
• Assess CRM communication/campaign plan and analyze actual performances.
• Create regular report/presentations to the teams.
• Collaborate with CRM platform managers and IT managers to enhance the features and process in the platform.
• Develop and manage training materials as needed.
• Plan/Facilitate official communication and event between CRM teams in different business units and markets.

About you:

• Degree or equivalent education with minimum 5-7 years of experience in CRM data analysis and performance metrics (preferred in automotive industry)
• Good understanding of general CRM trends and cases in Pan-EU markets, customer lifecycle stages including sales and aftersales processes
• Proficiency in CRM software (e.g., Salesforce, Microsoft Dynamics, HubSpot, Siebel).
• Ability to interpret CRM data, identify trends, and draw meaningful conclusions
• Effective collaboration with cross-functional teams and clear communication of insights
• Proficiency in MS Office (Excel) and data visualization tools (e.g., Tableau, Power BI)

Rewards and Benefits

• A highly competitive salary and benefits package
• Flexible working hours and hybrid work policy
• Continued learning and professional development
• Car sharing and car lease mobility program
• Daily complimentary lunch at the office canteen and subsided breakfast snacks
• Free access to the company gym
• Opportunities to join company sporting clubs including tennis, soccer, yoga and golf.
• Highly international working environment