French Content Strategy Lead

Headout LI; Berlin; Vor Ort; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

An innovative company seeks a Content Strategy Lead to enhance user engagement through culturally relevant French content. This role involves overseeing localization efforts, crafting impactful UX copy, and implementing SEO best practices. Collaborating with cross-functional teams, you will utilize data-driven insights to optimize content strategies and improve user experience. Join a dynamic team dedicated to creating delightful real-life experiences, where your contributions will significantly impact growth and user retention. If you're passionate about content and localization, this opportunity is perfect for you.

Qualifikationen

• Native French speaker with excellent English skills.
• 5+ years in marketing, translation, localization, or UX writing.
• Strong project management skills for efficient content localization.

Aufgaben

• Own strategy for localized French content, ensuring cultural relevance.
• Conduct audits and optimize SEO for localized content.
• Analyze user behavior trends to refine content and marketing strategies.

Kenntnisse

Marketing

Data Visualization

Tableau

Customer Segmentation

Microsoft PowerPoint

Investment Banking

Strategic Planning

Financial Modeling

Customer Relationship Management

Management Consulting

Google Suite

Analytics

Tools

Translation/Localization Tools

Looker

Mixpanel

Jobbeschreibung

In an increasingly digital world, there is a pressing need to enhance our human experience by encouraging interaction with the real world and people around us. At Headout, our mission is to be the easiest, fastest, and most delightful way to explore our next real-life experience. We achieve this through managing a marketplace featuring some of the world's most exceptional real-life experiences, from immersive tours and museums to live events.

We have scaled rapidly with strong fundamentals

Headout has served tens of millions of guests from 196 countries across 100 cities in 14 languages. We generate hundreds of millions of dollars in sales annually and are experiencing rapid growth. Notably, we maintain profitability at the unit level and have recently achieved EBITDA profitability. With $60M raised from top-tier investors, we are committed to building a durable, long-term company aligned with our mission.

Now is the right time

While our business is growing fast, we are still early in our journey with significant potential for expansion. Our team is small enough for you to make a substantial impact, and we are at the right stage for growth—neither too early nor too late.

Our culture

Every organization has its unique rhythm, and we are no different. We may not be the right fit for everyone, but we are the perfect place for a certain group of people. Learn more about our culture here: Why be a Content Strategy Lead at Headout.

As a Content Strategy Lead, you will shape how our brand connects with audiences across different languages. Your responsibilities will include ensuring our French content—be it ad campaigns, website copy, or user communication—is culturally relevant and engaging for our target markets. You will be part of Headout's Localization Team, overseeing the adaptation of marketing, website, and product content into multiple languages to improve user experience globally. Reporting to the Senior Manager, you will collaborate with language managers, operations, and project leads to ensure high-quality localization. Your role involves refining content strategies, crafting UX-focused copy, and implementing SEO best practices to maximize visibility and performance. You will work cross-functionally with product design and marketing teams to optimize content and track performance metrics. Your expertise in SEO, data analysis, and user behavior insights will be crucial in enhancing our localized content's impact.

• Own the strategy for localized French content, ensuring messaging is impactful, culturally relevant, and optimized for user experience.
• Create engaging UX and marketing copy in French that aligns with our brand voice and improves usability.
• Conduct audits and optimize SEO for localized content to boost organic traffic and rankings.
• Analyze user behavior trends and performance data to refine content and marketing strategies.
• Implement A/B testing, evaluate performance, and iterate based on data-driven insights to improve conversion and engagement.
• Collaborate with product design and marketing teams to seamlessly integrate localization efforts and improve efficiency.
• Develop a strategic roadmap to drive growth and retain users.

Who are we looking for?

• Native French speaker with excellent English speaking and writing skills.
• At least 5 years of experience in marketing, translation, localization, or UX writing.
• Proficiency with translation/localization tools, including CAT tools and design localization workflows.
• Data-driven mindset, preferably with experience analyzing content performance metrics using tools like Looker, Mixpanel, or similar.
• Knowledge of SEO and performance marketing to optimize content for search and engagement.
• Strong project management skills to ensure efficient content localization aligned with business goals.
• Excellent communication and collaboration skills, comfortable working with multiple stakeholders and influencing cross-team processes.

EEO statement

At Headout, we celebrate diversity, support it, and thrive on it—benefiting our employees, partners, and the community. We provide equal employment opportunities to all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, or disability. If you need assistance or accommodations during the interview process due to a disability, please contact the recruiter or email us.

Privacy policy

Once you apply, your personal data will be retained for one year and used solely for recruitment purposes. After the position is filled or the retention period expires, your data will be deleted or kept for future opportunities, per privacy laws. You have rights regarding your data, including access, rectification, or erasure. For concerns, contact our Data Protection Officer.

Key Skills

Marketing, Data Visualization, Tableau, Customer Segmentation, Microsoft PowerPoint, Investment Banking, Strategic Planning, Financial Modeling, Customer Relationship Management, Management Consulting, Google Suite, Analytics

Employment Type: Full Time

Experience: 5+ years

Vacancy: 1

French Content Strategy Lead • Berlin, Berlin, Germany