CX Research Manager

TN Germany; Berlin; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading company in the Real Estate marketplace is seeking a CX Research Manager to drive their customer experience research strategy. This role involves managing a team of researchers, developing strategies based on data insights, and collaborating with cross-functional teams to enhance customer satisfaction and drive business growth.

Qualifikationen

• 3+ years of management experience in customer experience research.
• Strong background in quantitative research, including survey design.

Aufgaben

• Lead and manage the CX Research team, providing guidance and mentorship.
• Develop and implement a comprehensive CX research strategy.
• Manage a team of 4-6 CX Researchers, facilitating team growth.

Kenntnisse

Analytical Skills

Leadership

Communication

Team Management

Ausbildung

Bachelor’s or Master’s degree in Psychology

Bachelor’s or Master’s degree in Sociology

Bachelor’s or Master’s degree in Market Research

Bachelor’s or Master’s degree in Business

Tools

Qualtrics

R

SPSS

Jobbeschreibung

Social network you want to login/join with:

The CX Research Manager will play a critical role in driving our CX Research strategy, particularly in tracking and understanding the customer experience across the Real Estate marketplace. Managing a team of 5-6 CX Researchers, the role requires the ability to translate data into actionable insights and strategies to enhance customer experience and satisfaction, and drive business growth.

[Covers B2B and B2C] [collaborate with UX + Design]

Lead the focus on customer centricity across the business and create a marketing culture that prioritises the importance of understanding the customer experience and journey.

WE ARE LOOKING FOR AN INDIVIDUAL WHO CAN:

Research Leadership

• Lead and manage the CX Research team, providing guidance, mentorship, and support.
• Develop, implement and evolve a comprehensive CX research strategy aligned with business objectives (collaborating closely with UX colleagues).
• Deliver a range of global and local tracking studies such as NPS, PVM, Brand tracking; inform and influence marketing insights strategy.
• Confidently solve complex, often nebulous problem areas with strategic projects and programmes which deliver on medium to long term goals; able to set milestones and short-term actions to get there.
• Foster a culture of continuous improvement within the CX Research team, encouraging innovation and experimentation. Stay up-to-date with the latest trends and developments in quantitative research and customer experience. Drive continuous improvement in research methods, ensuring the team remains at the forefront of CX research innovation.
• Work closely with cross-functional teams, including Product, Design, Marketing, and Sales, to ensure understanding of strategic priorities & inform business decisions.

Research Management & Execution

• Manage a team of 4-6 CX Researchers, facilitate team growth by creating career development opportunities, and identify high-impact skill gaps for the team.
• Deploy advanced research methodologies to uncover deep insights into customer needs, behaviours, and pain points. Ensure the integrity and accuracy of data collection methods and statistical analysis processes.
• Develop and refine research processes, ensuring efficiency, consistency, and scalability across the team.
• Enrich experience maps and customer journeys to better understand current performance and opportunities for improvement.
• Develop and maintain key CX metrics, such as NPS, CSAT, and CES, to monitor and evaluate customer experience over time.
• Leverage insights from the team to inform business strategy and influence stakeholders and leaders to explore opportunities.

Qualifications

AN INDIVIDUAL WHO HAS:

• Bachelor’s or Master’s degree in Psychology, Sociology, Market Research, Business, or a related field.
• 3+ years of management experience in customer experience research, with a proven track record of leading and managing research projects.
• A strong background in quantitative research, including survey design, statistical analysis, and data interpretation. Ability to apply advanced statistical techniques to analyze customer data, identifying trends, patterns, and key drivers of customer experience. Working knowledge of cluster analysis and statistical platforms (R, SPSS, etc.). Some experience in qualitative research is also desirable.
• Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights for stakeholders.
• Proficiency in research tools and software, particularly Qualtrics (ideally Frontline Digital and Qualtrics XM tools).
• Strong product thinking skills, able to turn CX insights into actionable findings that inform product decisions.
• Exceptional communication and presentation skills to effectively communicate outcomes to stakeholders.
• Strong leadership and team management abilities.
• Ability to work collaboratively with cross-functional teams and influence stakeholders at all levels. Context switching is a significant element of the role, supporting people across domains and teams.
• Experience in the property technology or real estate industry is a plus.