(Associate) Brand Manager Professional Oral Care - Meridol (m / f / d)

Colgate-Palmolive; Hamburg; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

Join a leading company as an Associate Brand Manager for the meridol brand, focusing on developing brand growth plans for the professional channel. Collaborate with cross-functional teams to drive brand recommendations and execute marketing strategies effectively.

Qualifikationen

• 1-2 years of experience in Brand Management, preferably in Consumer Goods & Healthcare.
• Experience in digital media planning across channels.

Aufgaben

• Support the development of holistic Brand Growth Plans for meridol.
• Maintain an always-on media and marketing plan tailored for specific segments.
• Collaborate closely with Scientific Affairs, Sales, and Digital Transformation.

Kenntnisse

Collaboration

Data Analytics

Digital Savvy

Project Management

Ausbildung

Degree in Marketing

Jobbeschreibung

Join our meridol team as (Associate) Brand Manager POC and support us in developing a brand growth plan for the meridol brand for our professional channel (dentist & pharmacy) in close cooperation with the Brand Managers from the mass market team.

Job Responsibilities:

1. Support the development of holistic Brand Growth Plans for meridol using behavioral data and people-centric insights across professional channels, in collaboration with the meridol brand lead, the Brand Manager POC, and cross-functional teams.
2. Maintain an always-on media and marketing plan, tailored for specific segments and targets, and localize all professional assets for meridol.
3. Ensure strong executional and detailed plans, driving Brand Recommendations (BRMO) at the dentist, in collaboration with the Brand Manager POC.
4. Participate in the product management of all professional meridol products, including artwork creation, SKU management, and claims.
5. Support the development of educational and sales materials for professional audiences.
6. Collaborate closely with Scientific Affairs, Sales, and the Digital Transformation team.

Key Skills, Competencies & Qualifications:

1. Degree in Marketing or a related field.
2. 1-2 years of experience in Brand Management, preferably in Consumer Goods & Healthcare, OTC/OTX; experience in medical marketing and working with healthcare professionals is a plus.
3. Focus on consumer and professional needs, utilizing digital tools and data to approach consumers and shoppers effectively.
4. Digital savvy with experience in digital media planning across channels and customer journeys.
5. Innovative mindset, open to new initiatives and quick implementation.
6. Strong collaboration skills with cross-functional teams.
7. Data analytics skills with the ability to interpret complex business data and identify opportunities.
8. Proven ability to execute efficiently, achieving results with speed and clarity.

Personal Attributes:

1. Positive, resilient, and adaptable to change.
2. Organized with strong project management skills.
3. Confident in challenging the status quo and identifying improvements.
4. Curious, eager to learn and share knowledge.
5. Clear thinker able to explain complex scientific concepts simply.