Marketing Lead, Germany (Contract) - German Speaking

Rippling; Leipzig; Hybrid; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

An established industry player is seeking a dynamic Marketing Lead to drive brand awareness and revenue growth in Germany. This strategic role involves crafting and executing engaging demand generation campaigns while collaborating with diverse teams. With a focus on localized content and multi-channel marketing, you will play a crucial part in expanding the company's presence in the DACH region. If you have a passion for innovative marketing and a proven track record in the field, this is your chance to make a significant impact in a fast-growing environment.

Qualifikationen

• Proven success in running demand generation campaigns.
• Experience with CRM and marketing automation tools.

Aufgaben

• Develop and execute demand generation campaigns tailored to the region.
• Lead the overall marketing strategy in Germany.

Kenntnisse

Demand Generation Campaigns

Content Strategy

CRM Tools (SFDC, Outreach)

Analytical Skills

Collaboration Across Teams

Ausbildung

7+ years of Marketing Experience

Tools

Salesforce (SFDC)

Outreach

Jobbeschreibung

German language required

Marketing Lead, Germany (Contract)

About the job

Rippling gives businesses one place to run HR, IT, and Finance. It consolidates all workforce systems—like payroll, expenses, benefits, and computers—that are usually scattered across a company. For the first time, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and third-party apps like Slack and Microsoft 365—all within 90 seconds.

Headquartered in San Francisco, CA, Rippling has secured $1.4B from top global investors, establishing itself as a leader in transforming workforce management.

After becoming one of the fastest-growing startups in the United States ($0 → $13B valuation), Rippling is rapidly expanding in EMEA, with Germany as a key market this year. That’s where you come in!

About the Role

We’re seeking a German-speaking experienced marketing leader to help drive brand awareness, lead generation, and revenue growth in Germany. This strategic and execution-focused role involves working closely with sales, GTM, central marketing, and content teams to build engaging, converting campaigns.

This position reports to the EMEA Demand Gen Director based in London and can be based in Germany (Berlin or Munich or remote), Dublin, or London.

Language Requirements

Fluent in German and English

What you will do

1. Develop and execute demand generation campaigns tailored to the region
2. Own content strategy and execution, collaborating with sales and marketing to produce relevant, localized content that resonates with prospects and customers
3. Launch multi-channel campaigns (email, webinars, events, ABM) to increase awareness and generate qualified pipeline
4. Support local events and field marketing efforts
5. Lead the overall marketing strategy in Germany

What you will need

1. Native or fluent German speaker
2. At least 7 years of full-stack marketing experience in Germany / DACH region
3. Proven success in running demand generation campaigns
4. Experience with CRM and marketing automation tools (SFDC, Outreach, etc.)
5. Analytical mindset to interpret data and optimize strategies
6. Ability to collaborate across teams to execute impactful campaigns

Additional Information

Rippling is an equal opportunity employer committed to diversity and inclusion. We do not discriminate based on race, religion, color, national origin, ancestry, disability, medical condition, genetic information, marital status, sex, gender identity, sexual orientation, veteran or military status, or any other protected characteristic. We provide reasonable accommodations for candidates with disabilities; please email [e-mail] for assistance.

While we value in-office work to foster collaboration, employees living within a 40-mile radius of a Rippling office are expected to work in-office at least three days a week, as per current policy.