Product Marketing Manager - Travel, Auto and Finance - DACH

TN Germany; Hamburg; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading company is seeking a Product Marketing Manager for the DACH region, focusing on Travel, Auto, and Finance. The role involves leading go-to-market strategies, collaborating with clients, and ensuring product adoption. Ideal candidates should have extensive experience in performance marketing and strong knowledge of the German media landscape.

Qualifikationen

• Over 5 years of experience in media marketing or product marketing.
• Strong knowledge of the German market and media ecosystem.

Aufgaben

• Own go-to-market strategies for TikTok's web performance products.
• Collaborate with sales teams and major clients to understand needs.
• Act as the voice of the market in product discussions.

Kenntnisse

Self-motivation

Prioritization

Influencing

Communication

Analytical

Customer service orientation

Adaptability

Jobbeschreibung

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Product Marketing Manager - Travel, Auto and Finance - DACH, Hamburg

Client: TikTok

Location: Hamburg, Germany

Job Category: Other

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EU work permit required: Yes

Job Reference: 8b92bc089721

Job Views: 2

Posted: 11.05.2025

Expiry Date: 25.06.2025

Job Description:

As a Product Marketing Manager, you will lead go-to-market strategies for advertising solutions in the DACH region. Sitting as part of the Product Solutions & Operations (PSO) team, you will collaborate closely with our major clients, in-market sales teams, and product marketing teams at headquarters and Europe in a high-growth environment. Key skills include self-motivation, prioritization, and influencing partners and clients. The ideal candidate will have experience in digital performance marketing, preferably in a product marketing role. This is a full-time position based in Berlin, Hamburg, or Munich.

Responsibilities:

• Own TikTok's web performance products' go-to-market strategies and grow revenue and product adoption in the DACH region, focusing on Travel, Auto, and Finance verticals.
• Become the in-market product expert by partnering closely with the sales team and major clients to understand customer pain points, product needs, and business requirements.
• Ensure a market- and client-first approach by working with major advertisers to increase product adoption, identify blockers, and spot growth opportunities.
• Act as the voice of the market in product discussions, synthesizing market insights and collaborating with product and regional/global teams to identify solutions.
• Collaborate with cross-functional teams on product go-to-market and adoption strategies, including narratives, solution packages, best practices, and product recommendations.
• Develop sales education strategies and work with subject matter experts in sales to maintain high product knowledge standards.

Minimum Qualifications:

• Over 5 years of experience in media marketing or product marketing, with a focus on performance marketing.
• Expertise in media sales and paid social media performance marketing.
• Strong knowledge of the German market and media ecosystem.
• Excellent communication, presentation, and analytical skills.
• Customer service orientation with experience in client-facing roles.
• Commercial mindset with a track record of achieving performance goals.
• Ability to learn quickly, exercise judgment, think creatively, and adapt to change.

Preferred Qualifications:

• Industry expertise in Travel, Auto, or Finance.
• Fluent German language skills.