Senior Performance Marketing Manager (m/f/d)

About the Position

Bridgemaker is your next career move if you're looking for a place where creativity and innovation come first. We are the independent corporate company builder. Our mission is to create connections and deliver breakthrough results. For our Venture Building, Business Building and Intrapreneurship projects we are looking for an expert in Performance Marketing as Senior Performance Marketing Manager (m/f/d).

Requirements

• You have proven experience in performance marketing, ideally in an agency environment
• You have proven experience in performance marketing, preferably at senior level
• Your knowledge of search engine marketing (SEM), social media advertising, display advertising and conversion optimization is impressive
• You use your analytical skills to transform data into action plans
• Marketing tools and platforms are tools for you to achieve great things
• Your communication and presentation skills impress clients and colleagues
• As part of a team, you are a true team player who motivates and performs at your best in a dynamic environment

Your tasks

Strategy and Performance Measurement:

• Develop and update comprehensive marketing strategies that support the goals of our projects
• Define and monitor key performance indicators (KPIs) to measure the success of our marketing activities
• Analyze target audiences, identify segments and develop targeted marketing campaigns and strategies

• Plan, implement and monitor marketing campaigns across multiple channels, including online advertising, social media, email marketing and content marketing
• Work to continuously improve conversion rates on our website and other digital channels
• Manage paid advertising campaigns, including pay-per-click (PPC), display ads, and retargeting

• Create detailed reports and analytics on the performance of our marketing efforts
• Identify opportunities and threats through competitive analysis
• Optimize our technology stacks and choose the best tools to support marketing processes

• Identify and develop partnerships that support the growth of our projects
• Support the development and maintenance of our corporate brand and ensure consistent brand messaging

What you can expect

• The opportunity to work in a dynamic and innovation-driven environment
• Exciting projects with well-known companies from the German-speaking SME sector, hidden champions and private equity firms
• A dedicated and diverse team that is passionate about working towards common goals
• Opportunity for personal and professional development
• Flexible working hours and the opportunity to work remotely from other European countries at times
• Subsidy for Urban Sports membership
• A newly occupied, modern office in Berlin Mitte