Marketing Manager (m/f/d)

Constructor University; Bremen; Hybrid; EUR 40.000 - 80.000; Vollzeit

Zusammenfassung

Join a dynamic and international team as a Marketing Manager at a forward-thinking university. In this exciting role, you will enhance the university's brand presence through innovative marketing strategies and data-driven campaigns. You'll manage performance marketing efforts, oversee creative content, and optimize student recruitment initiatives across various digital platforms. Enjoy flexible working hours, the option for remote work, and a supportive environment that fosters personal and professional growth. Be part of a vibrant community dedicated to attracting prospective students and showcasing unique academic offerings.

Leistungen

Flexible working hours

Option for remote work

Corporate fitness program

Company bike leasing

Green campus with recreational areas

Qualifikationen

• Experience in managing digital advertising campaigns across various platforms.
• Strong analytical skills with a focus on performance analysis tools.

Aufgaben

• Manage performance marketing efforts to drive student recruitment.
• Optimize international advertising campaigns across digital channels.

Kenntnisse

Performance Marketing

Digital Advertising

Analytical Skills

Project Management

Customer Journey Mapping

Content Creation

Webinar Planning

Data-Driven Insights

Ausbildung

Degree in Marketing

Degree in Digital Media

Degree in Business

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Meta Business Suite

Jobbeschreibung

If you enjoy a dynamic, international working environment and like to work in a highly motivated and friendly team, you are in the right place! You can expect an open corporate culture with flat hierarchies as well as interesting and challenging tasks. As part of your induction, you will be optimally prepared for your area of responsibility.

Become part of our Constructor Community and complete the team " Marketing and Brand Management " in the north of Bremen as

Marketing Manager (m/f/d)

(full-time, 38.5h/week, permanent)

About the role:

The Marketing Team is dedicated to enhancing the university’s brand presence and supporting its strategic goals through creative storytelling across various marketing channels. By developing data-driven campaigns and innovative outreach strategies, the team plays a key role in supporting the Recruitment & Admissions teams in attracting prospective students. Through compelling content and impactful branding, we effectively showcase the university’s unique academic offerings and international community to a global audience.

Your responsibilities:

• Manage all performance marketing efforts to drive student recruitment, including the conceptualization, planning, execution, and optimization of international advertising campaigns across various digital channels (Meta, Google, LinkedIn)
• Expand and diversify the performance marketing channels, integrating new platforms such as YouTube, TikTok, and other relevant platforms to further enhance student recruitment efforts worldwide
• Plan, organize, and promote webinars as a key student recruitment tool, ensuring high engagement and attendance through targeted marketing strategies
• Oversee and provide input on creative content (ads, visuals, messaging) for performance marketing campaigns, collaborating with designers and content creators to ensure compelling and high-performing marketing materials
• Build in-house expertise for the independent management of campaigns
• Continuously track, analyze, and report on key performance indicators (KPIs), optimizing campaigns for effectiveness and ROI
• Monitor and refine the student customer journey across all digital touchpoints, ensuring seamless user experience, retargeting, and engagement
• Independently manage projects, including planning, scheduling, budget control, and process management, ensuring smooth execution of marketing initiatives

Your profile:

• A completed degree, preferably in Marketing, Digital Media, Business, or a related field, or equivalent experience in performance marketing and student recruitment
• Experience in managing and optimizing digital advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other performance marketing channels
• Interest in expanding and diversifying marketing channels, with knowledge of YouTube, TikTok, and emerging digital platforms
• Experience in planning, organizing, and promoting webinars as a marketing and student recruitment tool
• Strong analytical skills and familiarity with performance analysis tools such as Google Analytics, Meta Business Suite, and other tracking tools, with the ability to use data-driven insights to optimize campaigns
• Understanding of customer journey mapping, retargeting strategies, and UX optimization to enhance engagement across all digital touchpoints
• Ability to provide strategic input on ad creatives, messaging, and visuals, collaborating with designers and content creators to develop high-performing marketing materials
• Experience in independent project management, including planning, scheduling, budget control, and process coordination
• Fluency in English (spoken and written) is required; proficiency in German is an advantage
• A structured and independent working style, strong communication skills, and the ability to work collaboratively in a dynamic and rapidly growing company

What you can expect at Constructor University:

We are an international, world-class private university embarking on an exciting journey of growth and expanding our portfolio. Join us and become a part of our global teams!

• Flexible working hours for work-life balance
• Option for remote work
• Individual onboarding, support, and development planning
• Corporate fitness with EGYM Well Pass (formerly Qualitrain)
• In collaboration with Deutsche Dienstrad – Lease a company bike, whether it's a bicycle, road bike, or e-bike, for both private and business use.
• Green campus with recreational areas and extensive dining options
• Constructor University has comprehensive sustainability and environmental programs

Constructor University is dedicated to equal opportunity employment and invites applications from individuals of all backgrounds, irrespective of gender identity, gender expression, age, physical characteristics, disability, nationality, ethnic and cultural backgrounds, social and political affiliations, religion, family status, pregnancy, or sexual orientation. We are committed to ensuring fair treatment for all applicants and preventing any form of discrimination. Constructor University actively encourages applications from women and minority groups. Particularly, we invite candidates with extensive international experience to apply, aiming to further enrich the diversity of our university.

Your application:

Apply today - it's simple and uncomplicated. We look forward to getting to know you.

The review of applications will begin immediately and will continue until the position is filled.

Please note that only applications submitted through the official application portal will be considered for recognition.

If you like working with happy, enthusiastic colleagues, you'll enjoy your career with us!