Marketing Communications Specialist

ELARABY Group; Leipzig; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A dynamic opportunity to lead the marketing execution for the TORNADO brand in the German-speaking market. This role involves localizing campaigns, managing social media, and ensuring brand consistency across various platforms. Ideal candidates will have a strong background in marketing communications, fluency in both German and English, and experience in consumer electronics. Join a forward-thinking team and make a significant impact on brand presence and strategy.

Qualifikationen

• 3–5 years of experience in marketing communications or brand management.
• Experience in consumer electronics & home appliances is a plus.

Aufgaben

• Localize and execute ATL/BTL campaigns across various channels.
• Manage social media content and engagement in German.
• Support product launches and brand presence at trade shows.

Kenntnisse

Fluent in German

Fluent in English

Project Management

Communication

Tools

Google Analytics

Meta Business Suite

Adobe Creative Suite

Jobbeschreibung

Job Purpose:

• To lead the local execution of the TORNADO brand’s marketing and communication strategy in the German-speaking market—across ATL, BTL, and digital channels—ensuring brand consistency and cultural relevance.

Job Responsibilities:

• Localize and execute ATL/BTL campaigns (TV, print, retail, events).
• Adapt marketing materials (packaging, POS, manuals) for the German market.
• Manage social media content and engagement in German.
• Coordinate with agencies, HQ, and sales teams for smooth execution.
• Support product launches and brand presence at trade shows.

Job Requirements:

• 3–5 years of experience in marketing communications or brand management.
• Fluent in German and English (spoken and written).
• Experience in consumer electronics & home appliances is a plus.
• Strong writing, localization, communication, and project management skills.
• Experience with digital marketing tools, including CMS platforms, social media management, and campaign analytics (e.g., Google Analytics, Meta Business Suite).
• Knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) is a plus.