Junior Global Automation Marketing Manager (d/f/m)

TN Germany; Düsseldorf; Hybrid; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

A leading company is seeking a forward-thinking Digital Marketing Automation expert to enhance their CRM strategies. You will lead marketing automation campaigns, analyze performance, and collaborate with diverse teams to improve online presence. This role requires strong project management and communication skills, along with proficiency in analytics tools. Join a dynamic team that values diversity and offers flexible working arrangements.

Leistungen

Flexible work scheme with flexible hours

Diverse national and international growth opportunities

Globally wellbeing standards with health programs

Gender-neutral parental leave for a minimum of 8 weeks

Employee Share Plan with Henkel matching shares

Company Pension Plan 100% financed by Henkel

MEGA Preventive Health Insurance

CareFlex Supplementary Care Insurance

Mobility offer: My Henkel Bike and Jobticket

Qualifikationen

• At least 3 years of experience in Marketing Automation or similar.
• Proficiency in analytics tools and marketing automation platforms.

Aufgaben

• Lead the Automation and Analytics of CRM strategies.
• Steer Marketing Automation campaigns from setup to performance analysis.
• Collaborate with cross-functional teams for consistent messaging.

Kenntnisse

Project Management

Communication

Interpersonal Skills

Data Analysis

Marketing Automation

Ausbildung

Bachelor's degree in marketing, IT, communications, or a related field

Tools

Adobe toolbox

Databricks

Power BI

Jobbeschreibung

Client:

Henkel

Location:

Job Category:

Other

-

EU work permit required:

Yes

Job Reference:

4e202a3572a2

Job Views:

1

Posted:

13.05.2025

Expiry Date:

27.06.2025

Job Description:

What you´ll do

• We are seeking for a forward-thinking and experienced Digital Marketing Automation to lead the Automation and Analytics or our CRM (develop strategies, analyse performance, implement action plans and collaborate with different teams to improve Henkel’s online presence)
• Steering Marketing Automation campaigns and audience segmentation, being responsible from set up to activation and performance analysis for our HCB CRM programs
• Develop and maintain marketing automation workflows and campaigns, ensuring alignment with overall CRM objectives
• Segment audiences and personalize communication strategies to enhance engagement and conversion rates for both HCB Retail & Pro CRM
• Collaborate with cross-functional teams to ensure consistent messaging across all customer touchpoints
• Serve as the subject matter expert for marketing automation and analytics tools
• Stay updated on emerging trends in marketing automation and analytics, incorporating them into strategies as appropriate
• Collect, analyze, and interpret marketing data to measure campaign performance
• Provide actionable insights to improve campaign performance and guide strategic decisions

What makes you a good fit

• Bachelor's degree in marketing, IT, communications, or a related field
• At least 3 years of experience in Marketing Automation or similar
• Strong project management skills combined with exceptional communication and interpersonal skills, with the ability to oversee multiple projects simultaneously and across diverse teams
• Proficiency in analytics tools and marketing automation platforms, with a keen ability to translate data into actionable campaign insights and messages that are compelling and aligned with brand identity
• Beneficial: Experience with Adobe toolbox (ACS, AEP, CJA), Databricks & Power BI
• Fluent English skills, Spanish is a plus

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid and work from anywhere policies
• Diverse national and international growth opportunities
• Globally wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Company Pension Plan 100% financed by Henkel
• MEGA Preventive Health Insurance
• CareFlex Supplementary Care Insurance
• Mobility offer: My Henkel Bike and Jobticket

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, generations and disabilities. If there are any specific accommodations or adjustments you require for the interview process or your on-site appointment, please inform us, and we'll do our best to accommodate your requests.

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