Ecommerce Specialist

AIR (Advanced Inhalation Rituals); München; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading company in the food and beverage manufacturing industry is seeking an Ecommerce Specialist. This role involves setting the vision and strategy for digital presence, enhancing customer acquisition, and driving profitability. If you are passionate about e-commerce and have strong analytical skills, apply now to shape the future of AIR's e-commerce platform.

Qualifikationen

• Minimum 3 years of e-commerce or digital strategy experience.
• Fluency in German and English is a must.
• Proven ability to adapt in a dynamic environment.

Aufgaben

• Develop and implement traffic generation strategies.
• Analyze user behavior to improve conversion rates.
• Manage customer loyalty and retention programs.

Kenntnisse

SEO strategies

Data analysis

Project management

Digital marketing

E-commerce strategies

Customer engagement

Ausbildung

Bachelor’s degree in marketing

Master’s degree (preferred)

Tools

Magento

Google Analytics

SEO software

Klaviyo

Jobbeschreibung

Direct message the job poster from AIR (Advanced Inhalation Rituals)

Global HR Director @ Al Fakher / Advanced Inhalation Rituals

As the Ecommerce Specialist for AIR, you will be responsible for setting the vision, strategy, and roadmap for our digital presence, ensuring we deliver a best-in-class shopping experience that fuels business growth. You will lead cross-functional teams to develop and execute innovative strategies that enhance customer acquisition, increase conversion rates, and maximize profitability. This is a high-impact role that offers the opportunity to shape the future of AIR's e-commerce platform while driving measurable results and business success.

Key Responsibilities:

Drive Traffic to the Shisha World E-commerce Platform:

• Develop and implement comprehensive traffic generation strategies across multiple channels, including SEO, paid advertising, content marketing, social media, email marketing, and strategic partnerships.
• Identify and capitalize on new customer acquisition opportunities, including expansion into new markets and emerging digital channels.
• Leverage data analytics to refine traffic acquisition efforts, optimize customer engagement, and enhance Shisha World's digital visibility.

Improve Conversion Rates:

• Analyze user behavior, conversion funnels, and A/B testing results to identify opportunities for improving conversion rates and reducing bounce rates.
• Work closely with the UX/UI team to optimize the user experience, streamline the conversion process, and ensure seamless navigation across the Shisha World platform.
• Develop and execute targeted initiatives to enhance site performance and boost checkout conversions.

Oversee Loyalty and Retention Programs:

• Develop, implement, and manage customer loyalty and retention programs for Shisha World, focusing on maximizing customer lifetime value (CLV) and increasing repeat purchase rates.
• Design personalized marketing strategies that engage customers, reduce churn, and foster brand loyalty.
• Utilize data-driven insights to segment customers and deliver tailored experiences that drive deeper engagement and higher retention.

Increase Basket Size:

• Formulate and execute strategies to encourage larger transactions, including upselling, cross-selling, and personalized product recommendations.
• Develop targeted promotions and bundling offers that increase the average order value and enhance customer satisfaction.
• Partner with product and merchandising teams to ensure optimal product placement and availability for larger basket sizes on the Shisha World platform.

Drive Shisha World and Partner Brands Market Share:

• Collaborate with product and marketing teams to identify and promote high-margin, high-demand products, driving brand visibility and profitability.
• Establish and strengthen partnerships with key brands and suppliers to enhance Shisha World's product offerings and market presence.
• Lead initiatives to expand Shisha World's market share by identifying and launching innovative products or services that meet customer needs.

Data Analysis and Reporting:

• Regularly analyze Shisha World's e-commerce performance metrics, generate detailed reports, and present actionable insights to the executive team.
• Use data-driven insights to guide decision-making, optimize strategies, and implement continuous improvements across the e-commerce platform.
• Monitor and track key KPIs to evaluate business performance and drive initiatives that achieve Shisha World's growth objectives.

Inventory and Supply Chain Management:

• Collaborate with supply chain and operations teams to ensure product availability and optimize inventory management for Shisha World to prevent stockouts or overstock situations.
• Develop inventory forecasting models that align with sales trends and promotional activities to support efficient supply chain operations.

KPIs Responsibility:

• Traffic (Visits) and Traffic Share (%)
• Conversion Rate (%)
• Consumer Data (Records)
• Average Basket Size ($)
• Net Revenue (NTO) and Gross Margin (GM)
• Business Efficiency Index (BEI) for B2C
• Inventory turnover and SKU management

Qualifications:

• Bachelor’s degree in marketing, Business, E-commerce, or a related field (Master’s degree preferred).
• Minimum of 3 years of experience within e-commerce or digital strategy, with a proven track record of success.
• Extensive experience in developing and executing SEO strategies, driving organic traffic, and increasing conversion rates.
• Strong analytical skills and a passion for data-driven decision-making, with the ability to derive insights from complex datasets.
• Exceptional project management and organizational skills, with the ability to prioritize and manage multiple initiatives in a fast-paced environment.
• Excellent communication and interpersonal skills, with a collaborative approach to working with cross-functional teams.
• Deep understanding of e-commerce technologies, platforms, industry trends, and best practices.
• Experience working with analytics tools, SEO software, and a variety of e-commerce platforms (e.g., Magento, Google Analytics, Klaviyo).
• Experience working with Amazon Marketplace is a plus
• Proven ability to adapt to a rapidly changing environment and deliver results under tight deadlines.
• A passion for staying up-to-date on industry trends and continuously seeking innovative ways to drive growth.
• Professional fluency in German and English language is a must

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Industries

  Food and Beverage Manufacturing

Referrals increase your chances of interviewing at AIR (Advanced Inhalation Rituals) by 2x

Get notified about new Ecommerce Specialist jobs in Munich, Bavaria, Germany.

(Junior) E-Commerce & Marketplace Specialist (f/m/d)

Apprenticeship as an e-commerce clerk (m/f/d)

Key Account Manager – (Tech & eCommerce) DACH

TikTok Commerce Operations - Account Manager Graduate, Munich, 2025

Initiative position - Take a vacation from ordinary jobs & become part of the HolidayCheck adventure!

Internship – Digital Go-to-Market Projects (Sales & Marketing) (f/m/div)

Manager E-Commerce & Amazon Marketplace (f/m/d)

Social Creative Automotive (all genders)

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.