Ecommerce Specialist

AIR (Advanced Inhalation Rituals); München; Vor Ort; EUR 50.000 - 75.000; Vollzeit

Zusammenfassung

A leading company in the e-commerce sector is seeking an Ecommerce Specialist. This high-impact role involves driving traffic, improving conversion rates, and managing customer engagement on Shisha World's platform. Candidates should possess a strong background in e-commerce strategies, excellent analytical skills, and the ability to communicate effectively in both German and English.

Qualifikationen

• 3 years experience in e-commerce or digital strategy.
• Proven track record of success in driving traffic and conversion.
• Professional fluency in German and English.

Aufgaben

• Develop comprehensive traffic generation strategies.
• Analyze user behavior to improve conversion rates.
• Oversee customer loyalty and retention programs.

Kenntnisse

Analytical skills

Project management

Communication

E-commerce strategy

SEO expertise

Data-driven decision making

Ausbildung

Bachelor’s degree in marketing, Business, E-commerce

Master’s degree preferred

Tools

Google Analytics

SEO software

Magento

Klaviyo

Jobbeschreibung

As the Ecommerce Specialist for AIR, you will be responsible for setting the vision, strategy, and roadmap for our digital presence, ensuring we deliver a best-in-class shopping experience that fuels business growth. You will lead cross-functional teams to develop and execute innovative strategies that enhance customer acquisition, increase conversion rates, and maximize profitability. This is a high-impact role that offers the opportunity to shape the future of AIR's e-commerce platform while driving measurable results and business success.

Key Responsibilities:

Drive Traffic to the Shisha World E-commerce Platform:

• Develop and implement comprehensive traffic generation strategies across multiple channels, including SEO, paid advertising, content marketing, social media, email marketing, and strategic partnerships.
• Identify and capitalize on new customer acquisition opportunities, including expansion into new markets and emerging digital channels.
• Leverage data analytics to refine traffic acquisition efforts, optimize customer engagement, and enhance Shisha World's digital visibility.

Improve Conversion Rates:

• Analyze user behavior, conversion funnels, and A/B testing results to identify opportunities for improving conversion rates and reducing bounce rates.
• Work closely with the UX/UI team to optimize the user experience, streamline the conversion process, and ensure seamless navigation across the Shisha World platform.
• Develop and execute targeted initiatives to enhance site performance and boost checkout conversions.

Oversee Loyalty and Retention Programs:

• Develop, implement, and manage customer loyalty and retention programs for Shisha World, focusing on maximizing customer lifetime value (CLV) and increasing repeat purchase rates.
• Design personalized marketing strategies that engage customers, reduce churn, and foster brand loyalty.
• Utilize data-driven insights to segment customers and deliver tailored experiences that drive deeper engagement and higher retention.

Increase Basket Size:

• Formulate and execute strategies to encourage larger transactions, including upselling, cross-selling, and personalized product recommendations.
• Develop targeted promotions and bundling offers that increase the average order value and enhance customer satisfaction.
• Partner with product and merchandising teams to ensure optimal product placement and availability for larger basket sizes on the Shisha World platform.

Drive Shisha World and Partner Brands Market Share:

• Collaborate with product and marketing teams to identify and promote high-margin, high-demand products, driving brand visibility and profitability.
• Establish and strengthen partnerships with key brands and suppliers to enhance Shisha World's product offerings and market presence.
• Lead initiatives to expand Shisha World's market share by identifying and launching innovative products or services that meet customer needs.

Data Analysis and Reporting:

• Regularly analyze Shisha World's e-commerce performance metrics, generate detailed reports, and present actionable insights to the executive team.
• Use data-driven insights to guide decision-making, optimize strategies, and implement continuous improvements across the e-commerce platform.
• Monitor and track key KPIs to evaluate business performance and drive initiatives that achieve Shisha World's growth objectives.

Inventory and Supply Chain Management:

• Collaborate with supply chain and operations teams to ensure product availability and optimize inventory management for Shisha World to prevent stockouts or overstock situations.
• Develop inventory forecasting models that align with sales trends and promotional activities to support efficient supply chain operations.

KPIs Responsibility:

• Traffic (Visits) and Traffic Share (%)
• Conversion Rate (%)
• Consumer Data (Records)
• Average Basket Size ($)
• Net Revenue (NTO) and Gross Margin (GM)
• Business Efficiency Index (BEI) for B2C
• Inventory turnover and SKU management

Qualifications:

• Bachelor’s degree in marketing, Business, E-commerce, or a related field (Master’s degree preferred).
• Minimum of 3 years of experience within e-commerce or digital strategy, with a proven track record of success.
• Extensive experience in developing and executing SEO strategies, driving organic traffic, and increasing conversion rates.
• Strong analytical skills and a passion for data-driven decision-making, with the ability to derive insights from complex datasets.
• Exceptional project management and organizational skills, with the ability to prioritize and manage multiple initiatives in a fast-paced environment.
• Excellent communication and interpersonal skills, with a collaborative approach to working with cross-functional teams.
• Deep understanding of e-commerce technologies, platforms, industry trends, and best practices.
• Experience working with analytics tools, SEO software, and a variety of e-commerce platforms (e.g., Magento, Google Analytics, Klaviyo).
• Experience working with Amazon Marketplace is a plus
• Proven ability to adapt to a rapidly changing environment and deliver results under tight deadlines.
• A passion for staying up-to-date on industry trends and continuously seeking innovative ways to drive growth.
• Professional fluency in German and English language is a must