ASO Manager

Zeal Network; Hamburg; Hybrid; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

Join a leading e-commerce company as an ASO Manager, where you will drive app visibility and success in the App Store and Google Play. Collaborate with creative and marketing teams to enhance user acquisition and retention through effective ASO strategies. Enjoy a dynamic culture with unlimited vacation days, flexible work options, and a focus on personal growth.

Leistungen

Unlimited vacation days

Annual development budget of €1500

Flexible work options

Monthly mobility allowance of €20

Company pension scheme

Subsidized gym membership

Quarterly company events

Qualifikationen

• At least 3 years of experience in ASO or mobile marketing.
• Fluent in German and English.

Aufgaben

• Lead ASO strategy and execution for mobile apps.
• Monitor app performance and provide actionable insights.
• Collaborate with teams to optimize app store visuals.

Kenntnisse

ASO

Mobile Marketing

Analytical Skills

Communication

Tools

AppTweak

Sensor Tower

Mobile Action

Google Ads

Apple Search Ads

Jobbeschreibung

ZEAL Network SE is a dynamic international group of companies that has been creating exciting and innovative lottery experiences for over 20 years. As Germany's largest provider of online lotteries through our brands LOTTO24 and Tipp24 and a trusted partner of Spain's ONCE, the second-largest national lottery, we are shaping the future of the lottery industry. We are passionate about driving innovation, as demonstrated by our newest brands Freiheit and Traumhausverlosung, which bring fresh and exciting dreams to life. Additionally, through ZEAL Ventures, we invest in inspiring e-commerce startups like Omaze and DAYMADE, fueling new ideas and opportunities.

Our team of 290 professionals from diverse backgrounds is united by a visionary mindset, a passion for collaboration, and a commitment to inspire dreams. At ZEAL, we empower our people to think ambitiously and work together toward a shared purpose: helping people imagine and achieve their aspirations.

The role :

As our ASO Manager, you will lead the strategy and execution of ASO for our mobile application. In this role, you will be responsible for driving the visibility, ranking, and overall success of our apps in the App Store and Google Play Store. You will work closely with the product, marketing, and creative teams to implement ASO strategies that improve app discoverability, user acquisition, and retention. This role will be part of a dedicated App Marketing team of two people, offering the opportunity to take ownership while collaborating closely on strategy and execution.

1. Develop and lead the end-to-end ASO (App Store Optimization) strategy, including keyword research, metadata optimization, A/B testing, and continuous experimentation.
2. Monitor app performance and visibility using ASO tools and analyze data to track effectiveness and identify areas for improvement.
3. Generate proactive, data-driven insights and provide clear, actionable recommendations to enhance app store performance and user experience.
4. Collaborate with designers to create and optimize compelling visual assets and descriptions that drive visibility, downloads, and in-app conversions.
5. Partner closely with product and marketing teams to align ASO efforts with broader growth and user acquisition goals.
6. Conduct regular competitive benchmarking and stay informed on the latest trends, algorithm changes, and best practices in the ASO and mobile growth space.

What you offer us :

• At least 3 years of proven experience in ASO, mobile marketing, or a related field, with a strong grasp of app store algorithms and keyword optimization.
• Proficiency in ASO tools such as AppTweak, Sensor Tower, or Mobile Action, with additional experience in paid user acquisition (UA) strategies, including Google Ads and Apple Search Ads.
• Strong analytical and data interpretation skills, with experience in A/B testing and performance tracking.
• Excellent cross-functional communication and collaboration abilities; comfortable working with product, design, and marketing teams.
• Creative mindset with an eye for optimizing app store visuals and ad creatives.
• Fluent in German and English, with a strong interest in mobile apps and industry trends.

What we offer :

• A modern, dynamic culture grounded in the success of a leading-edge e-commerce company.
• A talented team of ambitious, like-minded colleagues where your knowledge and ideas truly make an impact.
• Ongoing personal growth supported by our product-focused organization and an annual development budget of €1500 to invest in your professional development.
• Trust and autonomy, with no micromanagement—just confidence in your ability to deliver and excel.
• Flexible work options with a hybrid setup focused on results, giving you the freedom to work where and how you're most productive.
• Generous time off: Enjoy unlimited vacation days in addition to your 30-day vacation allowance, with opportunities for workations abroad using our WorkFlex tool.
• Monthly mobility allowance of €20 to use on the mobility option of your choice (e.g., the Deutschlandticket), plus access to a company bike leasing program.
• Company pension scheme provided in partnership with Degura to support your future financial security.
• Subsidized EGYM WELLPASS membership with a contribution of only €25 per month, giving you access to a wide range of gyms and sports options across Germany.
• Quarterly company events to celebrate, along with regular team activities and informal gatherings, such as Healthy Tuesday lunches or Pizza Thursdays in the office!
• If you don’t tick every box or believe you have a unique skill set we haven't considered, get in touch anyway—we're always looking to add great people!

Required Experience :

Manager

Key Skills

Restaurant Experience, Customer Service, Employee Evaluation, Management Experience, Math, Employment & Labor Law, Sanitation, Leadership Experience, P&L Management, Mentoring, Supervising Experience, Restaurant Management