Offline Marketing Manager - French speaking (m/f/d)

DCMN; Berlin; Vor Ort; EUR 40.000 - 80.000; Vollzeit

Zusammenfassung

Join a dynamic team at an innovative company where media plays a crucial role in driving growth for brands across various sectors. In this exciting position, you will take full responsibility for managing and optimizing offline marketing campaigns, primarily in the TV space. Your expertise in the French media market and strong analytical skills will be vital in advising clients on data-driven strategies to scale their businesses. This role offers an opportunity to build lasting relationships with international clients while supporting junior team members. If you're ready to unleash your potential and make a significant impact, this is the perfect opportunity for you!

Qualifikationen

• 2+ years of experience in Offline Marketing for digital brands.
• Strong analytical skills with a focus on campaign performance.

Aufgaben

• Lead Offline marketing campaigns, primarily focused on TV.
• Analyze campaign results and communicate effectively with clients.

Kenntnisse

Offline Marketing

Analytical Skills

French Media Market Knowledge

Negotiation Skills

Excel Proficiency

Entrepreneurial Mindset

Hands-on Attitude

Tools

Popcorn

Peaktime

Kantar

Medialand

Jobbeschreibung

Whether online or offline, media is the M in DCMN! It's also an integral part of our cross-functional teams, growing brands from e-commerce, fitness to smart home and beyond. You've got an expert media brain and a strong growth heart? Unleash your potential in helping businesses, and let's reach new heights together.

You will be working in: French & English (fluency required), German skills are a big plus.

How you will make an impact:

• Effectively communicate and convey our vision and philosophy to potential new clients and stakeholders.
• Full responsibility for assigned clients and their Offline marketing campaigns (performance-driven TV campaigns mostly but also OOH, Radio…).
• Advise digital commerce companies about opportunities to scale their business with data-driven and intelligent marketing campaigns.
• Plan, buy, control and continuously optimize clients’ (international) Offline marketing campaigns (focus TV).
• Analysis and interpretation of campaign results, ability to explain them to clients and discuss the results with them on an advanced level.
• Prepare comprehensible campaign reporting, based on the DCMN proprietary TV attribution tool as well as third-party tools.
• Build good, yield-rich, and long-term relationships with our (international) clients.
• Effectively communicate and convey our vision and philosophy to potential new clients and stakeholders.
• Supporting and training Junior Marketing Managers, and sharing knowledge and best-case practices with Offline Marketing specialists from outside of the team.

Skills you will need to be successful:

• At least 2 years of working experience in (Offline) Marketing for digital brands and/or DRTV.
• Great knowledge of the French media market (focus TV- audience measurements, saleshouses, planning and buying…)
• Strong analytical skills and affinity for working with numbers and Excel.
• Experience with French planning tools- Popcorn or Peaktime
• Experience with competitor analysis tools- Kantar, Medialand…
• Good negotiation skills are a plus.
• Entrepreneurial and proactive mindset, hands-on attitude.
• Practical work experience within a startup and/or in the field of marketing for digital brands is a big plus.
• Excellent understanding of short-/mid-/and long-term campaign impact and the correlation and connection of relevant performance and brand KPIs.
• Efficient and result-oriented working style.

Sounds like you? To start your application, simply click on the "Apply" button. For any questions, please don’t hesitate to reach out to us at [e-mail].

DCMN is an equal opportunity employer and committed to hiring talented and qualified individuals with diverse backgrounds. We believe that the celebration of diversity, unique backgrounds, qualities, and cultures enrich the learning and productivity within our business, and encourage that this is always the case.