Performance Marketing Manager – Mobile Apps

TN Germany; Berlin; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading travel tech company in Berlin is seeking a Performance Marketing Manager to drive revenue growth through innovative marketing campaigns for mobile apps. This role offers a hybrid work model and the opportunity to impact how people travel. Join a diverse team and enjoy a competitive salary and benefits.

Leistungen

Competitive Salary

Flexible Work Option

Diverse Team

Qualifikationen

• Experience in lifecycle campaign planning and execution.
• Strong analytical skills with experience processing large datasets.

Aufgaben

• Planning, implementing, and managing app campaigns across various markets.
• Analyzing customer journey data and KPIs with analytics team.

Kenntnisse

Analytical Skills

Fluency in English

Knowledge of Programming Languages

Tools

Adjust

AppsFlyer

Branch

Singular

Facebook Power Editor

Jobbeschreibung

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Performance Marketing Manager – Mobile Apps, Berlin

Company Description

At Omio, we are quickly changing the way people travel and we are growing at a fast pace. We're operating at a worldwide level and expanding into new geographies.

Driven by our team of over 300 people from more than 45 different countries, Omio is transforming travel. With Omio, you can compare and book trains, buses, and flights across Europe, the US, and Canada through mobile, app, or desktop. We offer transparent pricing and easy booking to simplify travel planning.

With over 800 travel partners across Europe, the US, and Canada, Omio is one of Europe’s fastest-growing travel tech companies with an average of 27 million monthly users. We have raised nearly $300 million from investors like Kleiner Perkins Caufield & Byers, Silver Lake Kraftwerk, Kinnevek, and Temasek.

Job Description

We are seeking a Performance Marketing Manager to lead our paid marketing campaigns focused on Mobile Apps. This role is crucial for driving revenue growth and delivering a positive customer experience.

The position is based in Berlin with a hybrid work model (50% in-office, 50% remote).

Responsibilities include:

1. Planning, implementing, and managing app campaigns across various markets.
2. Enhancing app tracking, measurement, and optimization infrastructure.
3. Developing strategies for user acquisition and retargeting campaigns.
4. Managing campaigns on platforms like Apple Search Ads, Meta, TikTok, Snapchat, etc.
5. Collaborating with marketing, engineering, and BI teams to develop tools and reports.
6. Providing insights and recommendations to marketing and product teams.
7. Working with the design team on campaign creatives and A/B testing.
8. Analyzing customer journey data and KPIs with analytics team.
9. Staying updated with industry best practices through research and testing.

Qualifications

Ideal candidates will have:

1. Experience in lifecycle campaign planning and execution, understanding user cohorts and journeys.
2. Knowledge of app measurement partners like Adjust, AppsFlyer, Branch, or Singular.
3. Understanding of recent developments in app measurement, ATT, SKAdNetwork, GDPR, etc.
4. Familiarity with platforms like Facebook Power Editor, programmatic platforms, or app tracking technologies.
5. Strong analytical skills with experience processing large datasets and deriving insights.
6. Knowledge of programming languages such as Python or SQL is a plus.
7. Fluency in English; additional languages like French, Spanish, or German are beneficial.

What’s in it for you?

#LifeAtOmio: This role is based at our modern office in Warschauer Platz, Berlin, with a flexible 50% remote option. You will:

• Make an impact on how people travel using innovative technology.
• Enjoy a competitive salary and benefits.
• Join a diverse team of over 45 nationalities.

We value diversity and welcome all applicants regardless of background.

Intrigued? Apply here.