Marketing Manager

Lotus Bakeries, Milan; Düsseldorf; Hybrid; EUR 50.000 - 90.000; Vollzeit

Zusammenfassung

Ein innovatives Unternehmen sucht einen Marketing Manager, um die Marke Lotus Biscoff weiterzuentwickeln. In dieser spannenden Rolle gestalten Sie die Markenstrategie und entwickeln operative Aktivitäten zur Förderung des Wachstums. Sie arbeiten in einem dynamischen Team, um die Markenpräsenz über verschiedene Kanäle hinweg zu stärken und die Marketingeffektivität zu maximieren. Mit einem klaren Fokus auf Zusammenarbeit und Kreativität, bietet diese Position die Möglichkeit, aktiv zur Markenvision beizutragen und eine bedeutende Rolle in einem professionellen Umfeld zu spielen. Wenn Sie leidenschaftlich daran interessiert sind, Marken zum Leben zu erwecken, ist dies die perfekte Gelegenheit für Sie.

Leistungen

30 Tage Urlaub

Firmenwagen auch zur privaten Nutzung

Flexibilität eines Homeoffice-Tages pro Woche

Professionelles Arbeitsumfeld

Kaffee und Produkte im Büro

Qualifikationen

• 4-5 Jahre Erfahrung in Brand Management oder Consumer Marketing, idealerweise in FMCG.
• Fließend in Deutsch und Englisch, starke Kommunikationsfähigkeiten.

Aufgaben

• Entwicklung der Markenstrategie und Wachstumspläne für Biscoff und natürliche Lebensmittel.
• Überwachung und Steuerung der Marketingeffektivität zur Maximierung des ROI.

Kenntnisse

Brand Management

Consumer Marketing

Digital Marketing

Social Media Campaigns

Analytical Skills

Communication Skills

Project Management

Ausbildung

University degree (Masters) in economics, marketing, communications

Tools

Retail/Household Panel Data

Jobbeschreibung

We are looking for a Marketing Manager to further grow our Lotus Biscoff & Natural Foods Business. As a marketing expert, you will design a vision for our brands and develop the future growth strategy of our Biscoff and Natural Foods portfolio. Together with the team, you will develop and translate the brand growth plan into operational activities and execute them in excellence across multiple consumer touchpoints.

Key Responsibilities

• Development of the biscuits, spreads, and natural foods portfolio strategy (including pack-price-architecture, assortment & innovation strategy)
• Development of the Biscoff brand strategy & growth plan
• Full marketing mix planning and best-in-class brand activation across touchpoints together with the TM Manager
• Brand performance tracking and identification of opportunities & risks in collaboration with the cross-functional team
• Monitor and drive marketing effectiveness to ensure that our budgets are allocated to activities with the best ROI
• Lead, inspire, develop, and motivate the local marketing team with 2 direct reports (Trade Marketing & Brand Management)
• Co-operate closely with local cross-functional teams, global teams, and central functions

Profile

Professional requirements:

• University degree (Masters) in economics, marketing, communications, or equivalent
• Ideally 4-5 years of Brand Management/Consumer Marketing/Digital Marketing experience, preferably in international FMCG companies with strong emotional marketing relevance
• Profound conceptual and analytical skills to identify and lift the right potentials with a clear measurement of success
• Strong commercial mindset to develop successful business cases and identify future opportunities & risks
• Very good knowledge in retail/household panel data to define and track the right KPIs for the initiatives implemented
• Strong experience in implementation and activation of Social Media campaigns preferred
• Ability to manage cross-functional projects, additional experience in working in a matrix organization preferred
• Fluent (spoken & written) in German and English
• You are a true team player, approachable, proactive, positive, and a strong communicator
• You have a great passion for building & emotionalizing our brands and to become a brand ambassador
• You demonstrate strong drive with a hands-on mentality
• You are ambitious to take initiative, develop new ideas & follow up to ensure excellence in execution
• You show strong ownership for your tasks and projects to progress and achieve results
• You want to take an active role in identifying and shaping today’s and future potentials of the business
• You show a positive attitude in life with the ability to inspire others taking them on a joint journey

Offer

• Active role in shaping the Lotus Bakeries Germany business with huge future potential
• Responsibility for bringing alive our brand vision with a high scope of individual management
• Professional working environment with a great interpersonal atmosphere
• Permanent position in a modern office in Düsseldorf with the flexibility of one day home office per week, 30 days vacation & a company car also for private usage
• Thinking-out-of-the-box mentality in which you can leave your own signature
• And as we love our brands and products, you can enjoy them every day in the office with a coffee

Do you want to be part of a terrific team with the ambition to create small moments of happiness every day? Meet our people, discover their unique skills, and get excited to join them in a great work environment.