Director Marketing Communication (m/f/d)

JR Germany; Karlsruhe; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading global market player in information and communication technology is seeking a skilled professional to define and lead their global communication strategy. This role involves driving brand awareness, overseeing multi-channel campaigns, and leading a cross-regional team. The ideal candidate will have extensive B2B marketing experience, strong analytical skills, and a proven track record in strategic communication for technical audiences.

Qualifikationen

• Extensive B2B marketing and communications expertise.
• Proven track record in strategic communication and brand positioning.

Aufgaben

• Define and lead the global communication strategy.
• Drive brand awareness and implement digital lead generation initiatives.
• Monitor and optimize campaign performance using KPIs.

Kenntnisse

B2B marketing

Communications

Analytical skills

Digital lead generation

Ausbildung

Degree in Marketing

Degree in Communications

Degree in Business

Degree in a technical field

Tools

Microsoft Dynamics 365

Jobbeschreibung

The provided job description is detailed and informative, but it requires some formatting adjustments to enhance readability and engagement. I will organize the content using appropriate HTML tags and remove any irrelevant elements, ensuring clarity and focus on the job role.

Job Overview

Our client is a global market leader in information and communication technology, with over 1,000 employees across 20+ countries and revenues of approximately €300 million. The company promotes digitalization and sustainability, has a strong growth history through innovation and acquisitions, and embodies a modern, diverse, and agile culture.

Responsibilities

1. Define and lead the global communication strategy for a division with over €100M revenue.
2. Drive brand awareness and implement digital lead and demand generation initiatives.
3. Oversee multi-channel campaign management, including events, media, advertising, and email marketing.
4. Ensure consistent brand messaging, tone, and visual identity across all regions and platforms.
5. Align all communication activities with corporate goals and priorities.
6. Monitor and optimize campaign performance using KPIs and ROI metrics.
7. Lead, coach, and grow a cross-regional team, including recruitment of new talent.
8. Combine empathy and authority with clear communication, structured thinking, and analytical skills.

Qualifications

• Degree in Marketing, Communications, Business, or a technical field with relevant marketing experience.
• Extensive B2B marketing and communications expertise, preferably in industrial technology or automation.
• Proven track record in strategic communication, brand positioning, and content marketing for technical audiences.
• Strong knowledge of digital lead generation, customer journeys, and marketing automation tools (e.g., Microsoft Dynamics 365).
• Ability to translate complex technical topics into clear, compelling messaging.
• Experience leading international teams, managing budgets, and collaborating with stakeholders.

Additional Details

EU work permit required: Yes

Job Views: 2

Posted: 14.05.2025

Expiry Date: 28.06.2025