Search Engine Optimization Manager

Previsible; Essen; Vor Ort; EUR 50.000 - 90.000; Vollzeit

Zusammenfassung

An innovative boutique SEO agency is on the lookout for a dynamic SEO Manager to drive impactful client deliverables and consulting projects. This role is perfect for self-motivated individuals who are organized and possess exceptional interpersonal skills. You will lead SEO strategies, manage a diverse client portfolio, and collaborate with teams to enhance efficiency and scalability. Your expertise in digital marketing and SEO practices will be crucial in developing comprehensive content strategies that align with business objectives. Join a forward-thinking company where your contributions will shape the future of SEO for enterprise businesses and high-growth startups.

Qualifikationen

• 5+ years of SEO experience with a strong grasp of digital marketing principles.
• Proven ability to manage SEO strategies and lead teams effectively.

Aufgaben

• Create SEO-focused content strategies and manage content writers.
• Evaluate competitors' strategies and audit client content for optimization.

Kenntnisse

SEO Management

Digital Marketing Principles

Content Strategy Development

Stakeholder Management

Analytical Skills

Ausbildung

Bachelor's in Business Administration

Bachelor's in Marketing

Tools

Semrush

Surfer SEO

GA4

Google Search Console

Screaming Frog

Jobbeschreibung

We enable businesses to build a culture and ecosystem that embraces SEO knowledge, understanding, and implementation. Our goal is to equip organizations with the tools, systems, and personnel to thrive as the SEO environment continues to evolve. We are a boutique SEO agency that supports enterprise businesses and high-growth startups with SEO consulting, recruiting, and enablement solutions to scale organic search traffic.

About the Job :

Our organization is seeking a Search Engine Optimization (SEO) Manager who can make a significant impact on client deliverables and consulting projects. Ideally, the candidate will possess a solid grasp of digital marketing principles, particularly SEO practices, and understand how these elements align with broader business goals. We are looking for self-motivated individuals who are highly organized, quick learners and have exceptional interpersonal skills. SEO Managers are expected to lead strategies and initiatives, manage supporting resources, and collaborate effectively with clients and team members to deliver impactful results. The role involves managing a client portfolio, internal resources, and third-party vendors to execute a variety of projects. This role will also coach client service analysts and identify process enhancements and workflows that can unlock new avenues for efficiency and scalability within the client services team.

Responsibilities

• Create comprehensive SEO-focused content strategies that incorporate core target keywords, address user needs, and support overall business objectives across different content formats. This includes but is not limited to the following bodies of work : competitive research, content topic ideation, and keyword ranking analysis.
• Directly manage SEO content writers, establish editorial standards, and train teams on SEO best practices to ensure content aligns with SEO goals and client requirements.
• Evaluate competitors' content strategies and keyword usage to identify gaps and opportunities.
• Audit content on client websites to identify opportunities for optimizations, remove or redirect outdated content, and focus on future content production.
• Generate reports and insights to show the impact of SEO initiatives
• Analyze ranking and crawl data to identify SEO opportunities and content coverage.
• Work with web developers, technical SEOs, and internal and external stakeholders to implement SEO changes or publish new content on the client’s website.
• Develop, manage, and refine content production processes as needed
• Stay up to date with current SEO trends

Qualifications :

• BA in Business Administration, Marketing, or a similar field
• 5+ years experience in SEO
• Familiarity with SEO tools such as Semrush, surfer SEO, GA4, GSC, and screamingfrog
• Experience creating content briefs
• Experience with international brands and localization
• Experience working on the German market
• Strong communication and stakeholder management skills
• Proactive nature and attention to detail