B2B Marketing & Automation Lead – GenAI & Growth (f/m/d)

TN Germany; München; Hybrid; EUR 65.000 - 85.000; Vollzeit

Zusammenfassung

A leading company in digital health is seeking a B2B Marketing & Automation Lead to modernize their marketing setup using AI. This role involves designing growth strategies, automating sales funnels, and coordinating AI-driven content. The ideal candidate has a strong B2B marketing background, experience in SaaS, and proficiency in AI tools. The company offers a hybrid work policy and various employee benefits.

Leistungen

150€ monthly subsidiary

Hybrid-work policy

Company off-sites and kick-offs

Qualifikationen

• Proven B2B marketing experience in fast-paced SaaS environments.
• Hands-on experience with AI tools for content generation.
• Ability to set up workflows without developer support.

Aufgaben

• Design and implement data-driven growth strategies for B2B lead generation.
• Create automated workflows for lead nurturing across the buyer journey.
• Monitor key funnel metrics and optimize performance.

Kenntnisse

B2B Marketing

Growth Hacking

AI Tools

English

German

Tools

HubSpot

Zapier

Webflow

Jobbeschreibung

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Job Reference:

1ff8cb1dfd04

Job Views:

1

Posted:

16.05.2025

Expiry Date:

30.06.2025

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Job Description:

Let's win together

As aB2B Marketing & Automation Lead – GenAI & Growth (f/m/d), you will take full ownership of our B2B marketing setup and bring it into the GenAI & agentic era. Your mission: modernize how we attract, qualify, and convert B2B leads. You’ll build a lean, high-performing MarTech stack that automates manual work and uses AI to create, test, and scale content efficiently. Working closely with the founders, sales, product, and leadership, you will play a pivotal role in driving scalable growth and revenue impact.

Your Role with us

AI-Powered Growth Hacking
Design and implement creative, data-driven growth strategies tailored for B2B lead generation. Use cutting-edge AI tools to drive scalable experimentation.

Sales Funnel Automation
Create automated workflows that score, segment, and nurture leads across the buyer journey – driving personalized conversion at scale.

Tool Stack Ownership
Take full ownership to identify, evaluate, and integrate best-in-class tools into a seamless ecosystem – CRM, outbound automation, landing pages, enrichment, and analytics included.

AI-Enabled Content Coordination
Be efficient and don’t write content yourself from scratch – instead, you orchestrate an AI-based content agent (trained on our messaging) to produce high-quality material at scale. You own prompt architecture, content flows, and quality assurance.

Analytics & Optimization
Monitor key funnel metrics (e.g. CPL, conversion rate, lead velocity, drop-off). Run rapid experiments and continuously optimize for performance.

What you bring to the table

Must-Have

Proven B2B marketing experience, ideally in fast-paced SaaS environments.

Strong growth hacker mindset – you think in systems, not channels.

Hands-on experience with HubSpot, Clay, PhantomBuster, Zapier / Make / n8n, Webflow.

Advanced use of AI tools (e.g. ChatGPT, Jasper, Writer) for content generation – including multimodal (text & image) experience.

Ability to independently set up workflows across tools without developer support.

Excellent written and spoken English & German.

Structured, self-driven, and results-oriented work style.

Nice-to-Have

Experience in pharma or healthcare industries.

Understanding of AI content workflows and prompt engineering.

Familiarity with sales enablement and SDR tooling.

Technical fluency in APIs, data flows, and webhook logic.

What we bring to the table

We use data for the better. We create technology that really helps. At Temedica, we break new ground in digital health and challenge the traditional healthcare model. We believe that individualized treatment is a fundamental right of every patient – so we make it happen! We build medical applications and use artificial intelligence to translate patient behavior into sensible interventions. We also combine our application’s data with data sources from research, social listening and key market providers. We so offer novel data monitors and consulting services that secure previously unknown insights for Pharma and Life-sciences to make personalized medicine reality. Finally!

You want more? There are a bunch of things that Temedica offers its employees – and we’re talking real benefits, not equipment, fruits and drinks. Of course we take care of your daily caffeine and vitamin supply while you perform your work on state-of-the-art devices, but there’s much more that we do to support our Temedicans, for example:

• 150€ monthly subsidiary: For whatever makes most sense for you. Starting after the probationary period, you have the freedom to select where to direct your subsidiary from a wide range of options. Whether it's internet at home, a BahnCard or public transport, kindergarten subsidy, paid time-off, or even your dream workation, the choice is yours to make. And yes, we've also got your back for the long run. Our company pension scheme offers a 50% subsidy, capped at a maximum of 90€ per month, to proactively support your future financial security and help you save for retirement while maximizing your benefits. Mix and match these benefits to create a personalized package that suits your preferences and enhances your work-life balance!
• Hybrid-work policy: Our hybrid-work policy allows you to work from anywhere within Germany. In your team, you are free to decide when to come to the office and enjoy working and celebrating your wins together. We’re talking 4 days per month here – cool?
• Company off-sites and kick-offs: These events allow you to knowledge-share and gather a better understanding of how to successfully reach our goals. Let us tell you, the food during these events is also worth a shot!

Let's win together

As aB2B Marketing & Automation Lead – GenAI & Growth (f/m/d), you will take full ownership of our B2B marketing setup and bring it into the GenAI & agentic era. Your mission: modernize how we attract, qualify, and convert B2B leads. You’ll build a lean, high-performing MarTech stack that automates manual work and uses AI to create, test, and scale content efficiently. Working closely with the founders, sales, product, and leadership, you will play a pivotal role in driving scalable growth and revenue impact.

Your Role with us

• AI-Powered Growth Hacking
  Design and implement creative, data-driven growth strategies tailored for B2B lead generation. Use cutting-edge AI tools to drive scalable experimentation.

• Sales Funnel Automation
  Create automated workflows that score, segment, and nurture leads across the buyer journey – driving personalized conversion at scale.

• Tool Stack Ownership
  Take full ownership to identify, evaluate, and integrate best-in-class tools into a seamless ecosystem – CRM, outbound automation, landing pages, enrichment, and analytics included.

• AI-Enabled Content Coordination
  Be efficient and don’t write content yourself from scratch – instead, you orchestrate an AI-based content agent (trained on our messaging) to produce high-quality material at scale. You own prompt architecture, content flows, and quality assurance.

• Analytics & Optimization
  Monitor key funnel metrics (e.g. CPL, conversion rate, lead velocity, drop-off). Run rapid experiments and continuously optimize for performance.

What you bring to the table

Must-Have

• Proven B2B marketing experience, ideally in fast-paced SaaS environments.

• Strong growth hacker mindset – you think in systems, not channels.

• Hands-on experience with HubSpot, Clay, PhantomBuster, Zapier / Make / n8n, Webflow.

• Advanced use of AI tools (e.g. ChatGPT, Jasper, Writer) for content generation – including multimodal (text & image) experience.

• Ability to independently set up workflows across tools without developer support.

• Excellent written and spoken English & German.

• Structured, self-driven, and results-oriented work style.

Nice-to-Have

• Experience in pharma or healthcare industries.

• Understanding of AI content workflows and prompt engineering.

• Familiarity with sales enablement and SDR tooling.

• Technical fluency in APIs, data flows, and webhook logic.

What we bring to the table

We use data for the better. We create technology that really helps. At Temedica, we break new ground in digital health and challenge the traditional healthcare model. We believe that individualized treatment is a fundamental right of every patient – so we make it happen! We build medical applications and use artificial intelligence to translate patient behavior into sensible interventions. We also combine our application’s data with data sources from research, social listening and key market providers. We so offer novel data monitors and consulting services that secure previously unknown insights for Pharma and Life-sciences to make personalized medicine reality. Finally!

You want more? There are a bunch of things that Temedica offers its employees – and we’re talking real benefits, not equipment, fruits and drinks. Of course we take care of your daily caffeine and vitamin supply while you perform your work on state-of-the-art devices, but there’s much more that we do to support our Temedicans, for example:

• 150€ monthly subsidiary: For whatever makes most sense for you. Starting after the probationary period, you have the freedom to select where to direct your subsidiary from a wide range of options. Whether it's internet at home, a BahnCard or public transport, kindergarten subsidy, paid time-off, or even your dream workation, the choice is yours to make. And yes, we've also got your back for the long run. Our company pension scheme offers a 50% subsidy, capped at a maximum of 90€ per month, to proactively support your future financial security and help you save for retirement while maximizing your benefits. Mix and match these benefits to create a personalized package that suits your preferences and enhances your work-life balance!
• Hybrid-work policy: Our hybrid-work policy allows you to work from anywhere within Germany. In your team, you are free to decide when to come to the office and enjoy working and celebrating your wins together. We’re talking 4 days per month here – cool?
• Company off-sites and kick-offs: These events allow you to knowledge-share and gather a better understanding of how to successfully reach our goals. Let us tell you, the food during these events is also worth a shot!

We are happy to tell you more about our benefits and way of working at Temedica in a first call!

Join us!

You are looking for an exciting challenge within digital health? We are looking forward to your application!