Growth Lead mfx

Alumni Network; Berlin; Hybrid; EUR 50.000 - 90.000; Vollzeit

Zusammenfassung

Join a dynamic team as a Growth Lead for a new meal subscription service in Germany. This role offers the chance to shape marketing strategies, manage performance across channels, and lead a junior associate. You will thrive in a fast-paced environment, leveraging your expertise in growth marketing and consumer behavior to make a significant impact. With a competitive compensation package and a supportive work culture, this is an exciting opportunity to be part of a leading tech company during its expansion phase.

Leistungen

HelloFresh-subsidized pension scheme

Relocation support

Hybrid work model

Exclusive discounts on HelloFresh boxes

Annual learning & development budget

Language courses

Access to HelloFresh Academy

Mental health support

Transportation perks

24/7 gym access

Qualifikationen

• 5+ years in Growth, Consulting, or Strategy roles, ideally in food or tech.
• Strong analytical skills with a focus on data-driven decision-making.

Aufgaben

• Define and execute marketing strategy across various channels.
• Manage performance and analyze results to inform strategy.

Kenntnisse

Growth Marketing

Performance Marketing

Strategic Thinking

Stakeholder Management

Analytical Skills

Consumer Behavior Analysis

Fluency in German

Proficiency in English

Tools

AI Tools

Jobbeschreibung

We are looking for a highly resourceful, entrepreneurial, and motivated Growth Lead to spearhead the launch of our newest brand in Germany: Factor, a healthy ready-to-eat meal subscription service.

As the Growth Lead for Factor, you will be accountable for the entire marketing performance for Factor in Germany. You will act as a champion of the Factor brand and will have the autonomy to determine how to generate the best results for your market. This is a highly entrepreneurial and impactful role, providing the opportunity to define the marketing strategy for a new business, be hands-on in executing that strategy, and build the next big online food brand in Germany.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills, and we love diverse experiences! So even if you don't tick all the boxes but think you'd thrive in this role, we would really like to learn more about you.

What you'll do

As the Growth Lead, you will work with us in our headquarters in Berlin, with some flexibility for remote work during the week.

Reporting to the Factor EU Sr. Director of Marketing, you'll be part of a cross-functional team working closely with the HelloFresh DACH team and the Factor Europe team in Amsterdam. You will be responsible for all channels for Factor Germany, including joint accountability with Factor Europe stakeholders for central channels (online marketing channels including Paid Social, SEA, SEO, Native Display, Video, CRO/UX initiatives, reactivations, referrals).

Your responsibilities will include:

• Defining overall marketing strategy, including budgeting and target setting across key local channels (e.g., influencer partnerships, direct mail, gift cards & flyers, direct sales, podcasts).
• Executing your marketing strategy across these channels (e.g., coordinating with local agencies and partners).
• Developing the voice of the Factor brand in Germany; QA content to ensure quality across all copies, especially in marketing and web/app content.
• Staying up-to-date on consumer behavior and marketing trends in the local market to inform your strategy.
• Managing performance and analyzing results across all channels.
• People management, with a Junior Marketing Associate reporting to you.

What you'll bring

This is a highly entrepreneurial role, requiring a resourceful, action-oriented individual who finds creative solutions, embraces fast experimentation, and strives for rapid iteration toward product-market fit.

You:

• Have at least 5 years of experience in Growth, Consulting, Strategy, or early-stage startup roles, ideally in food or technology sectors.
• Experience in performance marketing across multiple channels.
• Strong strategic thinking and prioritization skills, capable of defining growth strategies and prioritizing marketing activities.
• Excellent collaboration and stakeholder management skills, able to leverage organizational expertise and align teams.
• Ability to develop clear hypotheses for when to pivot or change approach.
• Understanding of local market consumer behavior and trends, especially related to food, technology, and commerce.
• Strong analytical skills, with a robust understanding of performance levers and data-driven decision-making.
• Familiarity with or curiosity about AI tools and solutions; experience with AI-driven marketing or automation is a plus.
• Fluent in German with strong proficiency in English.

What we offer

Join one of Europe's fastest-growing tech companies during an exciting expansion phase and elevate your lifestyle!

• Be part of a diverse global community with 90 nationalities.
• Enjoy a competitive compensation package, including perks like a HelloFresh-subsidized pension scheme, relocation support in Berlin, and a hybrid work model.
• Benefit from exclusive discounts on weekly HelloFresh boxes and office meals.
• Invest in your growth with an annual learning & development budget, language courses, and access to the HelloFresh Academy.
• Enjoy wellbeing benefits such as mental health support, transportation perks, 24/7 gym access, wellbeing platforms like Headspace and Spill, and sabbatical options.

About HelloFresh

HelloFresh aims to change the way people eat forever! Founded in 2011 in Berlin, we've become the world's leading meal kit provider, delivering to over 4.2 million households across 15 countries on three continents.

Our team of over 15,000 employees from more than 70 nationalities fosters a fast-paced, innovative, and inclusive environment. We encourage you to make an immediate impact and grow your career with us.

Are you up for the challenge?

Please submit your complete application below, including salary expectations and earliest start date. Our team will review your application and respond within five business days.

We are HelloFresh

We embrace diversity and are committed to equal employment opportunity. We consider all applicants based on their ability to perform the job, regardless of race, nationality, gender, age, disability, or other characteristics. Everyone is welcome at our table.

Factor

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We are committed to providing reasonable accommodations for candidates with disabilities. If needed, please contact us at the respective regional contact points.

Key Skills