Global Consumer and Market Intelligence (CMI) Lead Dish Categories (d/f/m)

Henkel; Düsseldorf; Hybrid; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

Henkel is seeking a Market Research Lead to oversee consumer-related research for their international marketing team. This role involves strategic planning, market research management, and collaboration with marketing to enhance brand innovation and consumer insights. The ideal candidate will have a Master's degree and extensive experience in FMCG market research, alongside strong analytical and communication skills.

Leistungen

Flexible work scheme with flexible hours

Hybrid work model

Work-from-anywhere policy for up to 30 days per year

Diverse national and international growth opportunities

Global wellbeing standards with health programs

Gender-neutral parental leave for a minimum of 8 weeks

Employee Share Plan with Henkel matching shares

Company Pension Plan fully financed by Henkel

MEGA Preventive Health Insurance

Mobility benefits: My Henkel Bike and Jobticket

Qualifikationen

• Minimum of 5 years of professional experience in market research, preferably within FMCGs.
• In-depth knowledge of qualitative and quantitative research methodologies.
• Proficiency in English; German skills are an advantage.

Aufgaben

• Lead and manage consumer-related research for the international marketing team.
• Develop market research plans and methodologies for marketing teams.
• Provide category-specific analysis and promote consumer centricity within the company.

Kenntnisse

Analytical skills

Project management

Communication

Consultative abilities

Ausbildung

Master's degree in economics, market research, psychology, sociology

Jobbeschreibung

What you´ll do

• You will be the lead and main contact for all consumer-related research for the international marketing team "Dish," responsible for global categories of hand dishwashing detergents (e.g., Pril and Pur) and machine dishwashing detergents (Somat).
• You will partner with and provide strategic advice to International Marketing on consumer, category, and brand knowledge tasks, long-term category planning, brand building, product innovation launches, communication development, pricing, and assortment strategy. You will represent CMI in all meetings with Marketing concerning your categories.
• You will develop market research plans for marketing teams and determine the best research methodologies. You will be the gatekeeper for Henkels Consumer Brand’s Golden Innovation rules.
• You will initiate all market research studies for your categories and ensure they can be professionally managed by your CMI Manager. This includes consumer studies such as innovation development from consumer insights to final product validation, post-launch evaluation, and extensive brand and category baseline studies.
• You will provide marketing with category-specific analysis and cross-category meta-analysis to enhance understanding, improve test materials, and develop consumer-relevant innovations.
• You will promote consumer centricity within the company through customized initiatives.

What makes you a good fit

• Master's degree in economics, market research, psychology, sociology, or related fields.
• Minimum of 5 years of professional experience in market research, preferably within FMCGs.
• In-depth knowledge of qualitative and quantitative research methodologies for brand and category studies and new product innovation, from discovering consumer needs to validating the final product mix before launch.
• Strong analytical skills and excellent project management abilities.
• Very good communication skills: confident with strong consultative abilities.
• Proficiency in English; German skills are an advantage.

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work-from-anywhere policy for up to 30 days per year.
• Diverse national and international growth opportunities.
• Global wellbeing standards with health and preventive care programs.
• Gender-neutral parental leave for a minimum of 8 weeks.
• Employee Share Plan with voluntary investment and Henkel matching shares.
• Company Pension Plan fully financed by Henkel.
• MEGA Preventive Health Insurance.
• CareFlex Supplementary Care Insurance.
• Mobility benefits: My Henkel Bike and Jobticket.

At Henkel, we embrace diverse backgrounds, perspectives, and life experiences. We believe the uniqueness of our employees is our strength. Join our team and bring your individuality! We welcome applications from all genders, origins, cultures, religions, sexual orientations, generations, and disabilities. If you require specific accommodations or adjustments during the interview process or onsite, please inform us, and we will do our best to support your needs.