Manager Product Marketing & Campaign Technical Lifestyle Products/Home (m/f/d)

TN Germany; Bayreuth; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading company in child safety and lifestyle products seeks a Manager for Product Marketing & Campaigns. The role involves developing global marketing strategies, leading cross-functional teams, and optimizing brand messaging. Join a dynamic environment that values diversity and offers growth opportunities.

Leistungen

Competitive salary

Benefits

Growth opportunities

Qualifikationen

• Extensive experience in product marketing and global campaign execution.
• Strong digital marketing and omnichannel strategy knowledge.

Aufgaben

• Develop and execute global marketing strategies for the Home Category.
• Lead cross-functional collaboration to align product marketing teams.
• Analyze market trends and competitor strategies for optimization.

Kenntnisse

Digital Marketing

Content Creation

Project Management

Communication

Ausbildung

Bachelor’s or Master’s degree in Marketing

Jobbeschreibung

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Manager Product Marketing & Campaign Technical Lifestyle Products/Home (m/f/d), Bayreuth

Client: CYBEX GMBH

Location: Bayreuth, Germany / Milano, Italy

Job Category: Other

EU work permit required: Yes

Job Reference: cc213d592651

Job Views: 2

Posted: 18.05.2025

Expiry Date: 02.07.2025

Job Description:

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become a leader in child safety and is recognized as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture, and strollers, enabling parents to keep their little ones safe in style. After rapid growth, we seek ambitious talent to contribute to our success story.

Area of responsibilities:

• Develop and execute global marketing strategies to enhance brand awareness and drive growth for the Home Category, contributing to the overall TLP product portfolio.
• Lead cross-functional collaboration to align product marketing and global campaign teams.
• Define and implement marketing campaigns aligned with product launches, seasonal trends, and market opportunities.
• Maintain consistent brand messaging across all channels and touchpoints.
• Create compelling product narratives highlighting design, functionality, and benefits.
• Oversee production of marketing assets, ensuring high quality and brand compliance.
• Manage digital asset systems for accessibility and up-to-date content.
• Collaborate with digital and e-commerce teams to optimize online content and engagement.
• Partner with Trade Marketing for retail execution.
• Serve as the primary contact for marketing inquiries within internal teams.
• Ensure market alignment through clear communication and guidelines.
• Contribute to global campaign rollouts with product insights.
• Analyze market trends and competitor strategies for ongoing optimization.
• Track and report campaign performance with insights for improvement.
• Use digital analytics to enhance engagement and sales growth.

Profile of qualification:

• Bachelor’s or Master’s degree in Marketing, Business, or related field.
• Extensive experience in product marketing and global campaign execution.
• Strong digital marketing, content creation, and omnichannel strategy knowledge.
• Proven brand storytelling and campaign management skills.
• Hands-on strategic and operational capabilities.
• Exceptional project management in fast-paced environments.
• Excellent communication and teamwork skills.
• Fluent in English; German is a plus.

CYBEX values diversity and offers a competitive salary, benefits, and growth opportunities in an international environment. Join us to make a footprint in a rapidly growing business with room for personal and professional development.