Head of Brand (f/m/d)

TN Germany; Berlin; Vor Ort; EUR 90.000 - 120.000; Vollzeit

Zusammenfassung

A leading company in the finance sector is seeking a Head of Brand to revolutionize its branding strategy. The role involves leading brand initiatives across markets, ensuring consistency, and fostering innovation within the team. The ideal candidate will have extensive experience in brand building, excellent communication skills, and a strategic mindset.

Qualifikationen

• At least 8 years of experience in a senior-level position.
• Experience in tech or high growth environments.

Aufgaben

• Lead and oversee the development and execution of the brand strategy.
• Manage brand guidelines and ensure consistency across touchpoints.
• Collaborate with cross-functional teams on brand-related projects.

Kenntnisse

Strategic Thinking

Communication

Project Management

Analytical Expertise

Jobbeschreibung

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At Trade Republic, we are on a mission to democratize wealth. We set up millions of Europeans for wealth with fast, easy, and free access to capital markets. With over one million customers we are one of the largest savings platforms in Europe, with users holding over €6 billion on our platform.

We are seen as the go-to-destination for top talent from across the globe. Everyday we strive to make Trade Republic a great environment to do the best work of your life, surrounded by exceptional, caring and passionate colleagues. In addition to learning and growing with a world-class team, you will build a destination for everyone across Europe to put money to work.

ABOUT THE TEAM

Marketeers effectively spread the word: In the Marketing Team we shape a brand that stands-up for private investors from all backgrounds and all levels of experience. We raise awareness for our mission by bringing the best creative talents together with the most data-driven marketeers. We are the face to our growth.

As Head of Brand, you will revolutionize the Trade Republic brand to ensure that the app is accessible to all and an app for “everyone”. As a key executive and an integral part of Trade Republic, you will work closely together with other senior leaders, contributing to strategic decision-making and collaborating with departments all throughout Trade Republic.

WHAT YOU’LL BE DOING

As Head of Brand, you will be responsible for leading and overseeing the development and execution of the company’s brand strategy. Your specific tasks might include the following:

Lead all Brand topics across all markets and channels at Trade Republic

Set the vision for, build, and lead, a best-in-class brand function, including the management, direction, and oversight of all key brand roles and disciplines

Lead the development and execution of extensive brand strategies that align with the company’s overall business objectives and drive brand awareness and customer loyalty

Provide strategic guidance and thought leadership on brand-related projects, collaborating with cross-functional teams, including product, marketing, design, and executive leadership

Oversee the creation and management of brand guidelines, including brand tone of voice, visual identity, and brand personality to ensure consistency across all touchpoints

Foster a culture of innovation and improvement within your team, encouraging high-performance and creative thinking

Partner with internal stakeholders and oversee brand campaigns and initiatives, ensuring they are aligned with the overall strategy

WHAT WE'RE LOOKING FOR

Proven strategic and executional brand building experience in a senior-level position with at least 8 years of experience, preferably in tech or high growth environments

Strategic thinker with a creative mindset and the ability to translate complex business objectives into brand strategies

Exceptional communication and presentation skills, with the ability to influence and engage stakeholders at all levels of the organization

Excellent project management skills with the ability to manage multiple teams

Deeply analytical expertise with a structured, KPI and metric-driven approach to problem solving

Strong leader, coach, and manager, with a proven track record in attracting, recruiting, managing, and developing outstanding talent

Proficiency in English, German beneficial