Marketing Manager DACH (m/w/d)

JR Germany; Saarbrücken; Vor Ort; EUR 60.000 - 100.000; Vollzeit

Zusammenfassung

Ein innovatives Unternehmen sucht einen Marketing Manager, der die Diagnostik-Sparte in der DACH-Region leitet. In dieser spannenden Rolle sind Sie verantwortlich für die Entwicklung und Umsetzung strategischer Marketingpläne, um den Marktanteil zu erhöhen und die Einnahmen zu steigern. Sie arbeiten eng mit Vertriebs- und Marketingteams zusammen und nutzen digitale Marketingtools, um das Kundenengagement zu verbessern. Wenn Sie eine Leidenschaft für Gesundheitsinnovation haben und in einem dynamischen Umfeld arbeiten möchten, ist diese Position genau das Richtige für Sie.

Leistungen

Gesundheitsversicherung

Wachstumschancen innerhalb des Unternehmens

Dynamisches Arbeitsumfeld

Inklusive Unternehmenskultur

Qualifikationen

• 5+ Jahre Erfahrung im Marketing oder Vertriebsmarketing in Deutschland/Europa.
• Starke Kenntnisse des Gesundheitsmarktes in Deutschland, Österreich und der Schweiz.

Aufgaben

• Entwicklung und Umsetzung länderspezifischer Marketingstrategien.
• Marktanalyse zur Identifizierung von Trends und Chancen.

Kenntnisse

Marketingstrategie

Marktanalyse

Digitale Marketingtools

Vertriebskommunikation

Ausbildung

Bachelor in Marketing oder Betriebswirtschaft

Master in Marketing oder Betriebswirtschaft

Tools

Salesforce

Pardot

Jobbeschreibung

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Client: Hologic Inc. Germany

Location:

Job Category: Other

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EU work permit required: Yes

Job Views: 3

Posted: 03.05.2025

Job Description:

Are you a visionary marketer with a passion for healthcare innovation? Do you thrive in dynamic environments and aspire to make a real impact in women's health? Hologic, a global leader in women's health, is looking for a Marketing Manager to steer our Diagnostics business unit in the DACH region (Germany, Austria, and Switzerland).

Join us in our mission to drive better outcomes, transform the patient experience, and pioneer state-of-the-art solutions in the world of diagnostic and medical imaging.

The Marketing Manager will be responsible for the development and execution of the strategic marketing plan to increase market share and revenue within the region. This role requires a deep understanding of the German, Austria, and Switzerland healthcare systems and landscape, knowledge of the Cervical/Molecular diagnostic space, and the ability to work closely with sales, regional/country marketing, communications, and market access teams.

What to expect:

1. Participate in strategic planning to support long-term profitable growth opportunities.
2. Develop and implement country-specific marketing strategies aligned with company objectives.
3. Implement account-based marketing strategies to drive growth in key accounts.
4. Drive digital acceleration across marketing to enhance customer engagement, utilizing tools such as Salesforce and Pardot.
5. Conduct market analysis to identify trends, competitive landscape, and opportunities.
6. Collaborate with sales to support product launches, promotions, and initiatives.
7. Create and manage a marketing budget for optimal resource allocation.
8. Develop educational and promotional materials for healthcare professionals and customers.
9. Liaise with regulatory and legal teams to ensure compliance with regional regulations.
10. Work collaboratively with other functions to align activities.
11. Build and maintain relationships with key opinion leaders and professional associations.
12. Provide training and support to the sales team on product knowledge and marketing initiatives.

What We Expect:

Knowledge:

• Bachelor's degree in marketing, business, or related field; Master's preferred.
• 5+ years of marketing or sales/marketing experience in Germany/Europe.
• Experience in Diagnostics, especially clinical microbiology/molecular diagnostics.
• Strong knowledge of customer landscape in Germany, Austria, and Switzerland.
• Understanding of healthcare regulations and compliance.
• Proficiency with digital marketing tools and analytics platforms.

What We Offer:

• A dynamic environment where your ideas make an impact.
• Competitive salary and benefits, including health insurance.
• Opportunities for growth within a global company.
• An inclusive culture focused on innovation and teamwork.

Ready to shape the future of women's health? Apply now to join Hologic as our next Marketing Manager for Diagnostics.

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