CRM & Lifecycle Marketing Manager (m/f/d)

TN Germany; München; Vor Ort; EUR 50.000 - 65.000; Vollzeit

Zusammenfassung

A leading company in the consumer health & wellness market is seeking a CRM Marketing Specialist to drive customer engagement through innovative email marketing campaigns. The role involves managing CRM strategies, optimizing performance, and collaborating with various teams. Join a creative environment with flexible working options and numerous benefits.

Leistungen

Unlimited water/coffee/tea

Team events

Sports participation

Flexible working with mobile office policy

Qualifikationen

• 3–4 years experience in email marketing, automation, and lifecycle marketing.
• Strong understanding of segmentation and personalization.

Aufgaben

• Plan, build, and execute email marketing campaigns.
• Own the end-to-end process of CRM campaign management.
• Analyze campaign performance and optimize future initiatives.

Kenntnisse

Email Marketing

Segmentation

Personalization

Project Management

Data-Driven

Ausbildung

Vocational Training

Relevant Degree

Tools

Emarsys

Klaviyo

Jobbeschreibung

Social network you want to login/join with:

Client:

VITAFY BRANDS

Location:

Job Category:

Other

EU work permit required:

Yes

Job Reference:

d6986ba7379d

Job Views:

1

Posted:

11.05.2025

Expiry Date:

25.06.2025

Job Description:

About us:

We are a long-established and growing European multi-channel player in the dynamic consumer health & wellness market. Under the umbrella of our successful group, which emerged from the merger of EVP Group and Vitafy Brands in 2022, our subsidiaries in Germany, England, Spain, and Slovakia serve a diverse customer base in their respective target markets.

We have our own production facilities for important product categories. As a reliable B2B service partner (private label & CDMO), we support our customers in the drugstore, discount, and food retail sectors, as well as in pharmacies and among branded goods manufacturers, in developing innovative, trendy health and wellness products, thus offering tailored and customer-specific services. We also have an extensive portfolio of our own brands in consumer healthcare, sports nutrition, weight management, and healthy nutrition (such as Achterhof, Gymqueen, Bodylab, Vitawell, or VIVE+), marketed online B2C and/or in international retail.

By combining our expertise and resources, we optimize the efficiency, scalability, and functional excellence of our B2B and B2C business across the entire group and all channels. Our success is built on a multi-channel approach, supported by our vertically integrated value chain with our own production base, and continuous growth through our buy and build strategy in Europe.

Your tasks and challenges:

1. Plan, build, and execute email marketing campaigns to drive customer engagement, retention, and growth
2. Own the end-to-end process of CRM campaign management — from segmentation and content setup to execution and performance analysis
3. Implement and optimize marketing automation programs
4. Create segmentation strategies for personalized messaging
5. Analyze campaign performance, leverage insights to optimize future initiatives
6. Develop and execute CRM strategies to nurture customer relationships and boost retention
7. Collaborate with stakeholders like Brand, BI, Tech, and Customer Support teams
8. Identify CRM opportunities to enhance onboarding, cross-/up-selling, and reactivation measures
9. Establish and track KPIs related to retention, reactivation, and CLV
10. Stay updated with CRM and lifecycle marketing trends and tools

We're looking for you!

• Completed vocational training or relevant degree
• 3–4 years experience in email marketing, automation, and lifecycle marketing
• Strong understanding of segmentation and personalization
• Data-driven with a track record of optimizing performance
• Experience with platforms like Emarsys & Klaviyo is a plus
• Excellent project management skills
• Proficiency in English & German

What we offer!

• Varied tasks in a creative team with room for ideas
• Flat hierarchies, open culture, friendly atmosphere
• Flexible working with our mobile office policy
• Benefits like unlimited water/coffee/tea
• Team events and sports participation

Contact

Susanne Fischer from our People & Organisation team looks forward to receiving your application! Please include your salary expectations and earliest start date.

About us

The Demo Daten GmbH is a fictional company created by Personio to familiarize our customers with our software.