Growth Marketing Manager, B2B AI

Synthflow AI; Berlin; Vor Ort; EUR 50.000 - 80.000; Vollzeit

Zusammenfassung

A leading company in AI solutions seeks a Growth Marketing Manager (B2B) to drive marketing strategies that generate and convert qualified leads. The role involves full funnel management from demand generation to conversion optimization, leveraging data-driven insights and omni-channel marketing expertise. Ideal candidates will have over 5 years of B2B marketing experience, a strong analytical background, and proficiency in marketing automation tools.

Qualifikationen

• 5+ years of B2B marketing experience.
• Strong understanding of B2B marketing best practices.
• Proven track record of driving qualified leads.

Aufgaben

• Lead the strategy and execution of data-driven marketing programs.
• Design and implement comprehensive omni-channel B2B marketing strategies.
• Analyze lead data to improve conversion rates.

Kenntnisse

Lead Generation

Conversion Optimization

Data Analysis

Marketing Automation

Omni-Channel Marketing

Communication

Ausbildung

Bachelor's or Master's degree in marketing, business, or a related field

Tools

HubSpot

Salesforce

Marketo

LinkedIn

Google

Jobbeschreibung

About Synthflow

With Synthflow, any business can effortlessly create custom AI phone call agents. No coding or tech skills needed—just your data and ideas for powerful automation. We’re at an exciting stage: early but fast-growing. If you love building from the ground up, moving fast, and making a huge impact, you’ll fit right in.

About The Role

As Growth Marketing Manager (B2B) at Synthflow, you’ll lead the strategy and execution of data-driven marketing programs that generate and convert qualified leads into pipeline and revenue. You’ll own the full funnel—from demand generation to conversion optimization—using performance data, experimentation, and marketing automation to drive results.

What You'll Do

Develop And Execute B2B Growth Strategies

• Design and implement comprehensive omni-channel B2B marketing strategies focused on driving qualified leads (MQL to SQL) and accelerating their conversion to sales opportunities.
• Utilize a data-driven approach to identify and optimize key performance indicators (KPIs) related to lead generation, conversion rates, and ROI.
• Align marketing and sales efforts to ensure seamless lead handoff and optimize the customer journey.

Optimize Lead Generation And Conversion

• Develop and implement targeted campaigns and initiatives to nurture leads and accelerate their progression through the sales funnel.
• Analyze lead data and identify opportunities to improve conversion rates and optimize the lead qualification process.
• Collaborate with sales teams to ensure alignment on lead qualification criteria and optimize lead scoring models.

Leverage Data-Driven Insights

• Define, track, and analyze key B2B marketing metrics, including lead volume, conversion rates, and customer acquisition cost (CAC).
• Conduct experimentation and A/B testing to optimize marketing campaigns and improve performance.

Omni-Channel Marketing Expertise

• Develop and manage integrated marketing campaigns across multiple channels, including email, content marketing, social media, paid advertising, and events.
• Optimize channel performance based on data analysis and insights.
• Leverage marketing automation platforms (Salesforce, HubSpot, Marketo, etc.) to improve efficiency and lead nurturing.

Demand Generation Campaign And Tactics

• Evaluate and develop demand generation strategies and campaigns with clients.
• Leverage experience to support integrated marketing efforts and campaign orchestration.

KPI And Unit Economics Management

• Define and validate core B2B KPIs, such as acquisition cost, retention rates, ROI, and customer lifetime value (LTV).

What You'll Bring

• 5+ years of B2B marketing experience, with a focus on lead generation and conversion optimization.
• Proven track record of driving qualified leads and achieving measurable results.
• Strong understanding of B2B marketing best practices and strategies.
• Expertise in B2B marketing tools and marketing automation platforms (HubSpot, LinkedIn, Google).
• Strong analytical skills and experience using data to drive decision-making.
• Experience with omni-channel marketing strategies and tactics.
• Excellent communication, presentation, and collaboration skills.
• A passion for B2B sales and driving customer adoption.
• Bachelor's or Master's degree in marketing, business, or a related field.