Senior Marketing Manager (DACH), Global banks and intermediates, Asset Management, Frankfurt/Zurich

Responsibilities

• Work closely with the heads of sales and business leaders to develop value propositions and client marketing strategy for the region.
• Develop and implement strategic marketing plan to support the business goals.
• Lead a team of marketing specialists to help deliver marketing strategy.
• Work closely with sales teams to coordinate roadshows and events across the region.
• Develop campaigns across digital, email, social media, and websites.
• Partner with external media agencies in the region to develop advertisement and media campaigns.
• Help develop sponsorship and advertising opportunities.
• Translate content into German where required.
• Use KPIs and data to record and measure success of marketing campaigns and initiatives.

Requirements

• Undergraduate degree (min 2.1).
• 10+ years intermediary meeting marketing experience, ideally in the DACH region.
• Business fluent in German and English.
• Proven experience with multi-channel marketing in asset management.
• Strong understanding of asset management distribution environment.
• Strong understanding of investment products.